FIND OUT WHY BETTER NATURED LIQUI-CREME HAIR COLOR IS UNIQUE Goodness Made Gorgeous.TM
Salon-quality, radiant Naturally-Derived* color that’s gentle on hair and scalp.SHOP HAIR COLOR
26 luscious shades, each with a high pigment dose for 100% gray coverage and color that lasts up to 8 weeks.SHOP HAIR COLOR
Conditioning, Vegan formulas infused with a signature blend of Coconut Milk, Tahitian Palm Milk, and Orchid Milk.LEARN MORE
WE ALWAYS USE A BLEND OF NATURALLY DERIVED + PURELY SCIENCE INGREDIENTS
We hold ourselves to high standards and use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. In the Better Natured™ line, the percent naturally-derived varies from product to product and ranges from 86% to 99%.
Not sure what shade you are or what products are right for you?HAIR COLOR QUIZ HAIR CARE QUIZ
OUR PLEDGE IS TO DELIVER CLEAN HAIR PRODUCTS WITHOUT COMPROMISING PERFORMANCE
What does "clean" mean to us? Products that have been rigorously tested for efficacy, are compliant with European and North American regulatory standards, and are free from our top 12 ingredient taboos: silicones, parabens, SLS/SLES sulfates, petrolatum, mineral oil, phthalates, gluten, animal by-products, chemical sunscreens, microplastics, BPA and formaldehyde-releasing agents.*Free from animal-derived ingredients. **Post-consumer recycled content. ***SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate.