GOOD. CLEAN. FUN.™ SAVE 20% ON YOUR FIRST ORDER WITH CODE 'WELCOME20'

GOOD. CLEAN. FUN.™ SAVE 20% ON YOUR FIRST ORDER WITH CODE 'WELCOME20'

Get Ready For Some GOOD. CLEAN. FUN.TM

Better Natured™ gives YOU the power to experiment with professional hair care that delivers clean formulas and “hell yes” results. (Imagine that?) We do it by choosing a synergistic blend of naturally-derived* + purely science ingredients that work together to provide salon-gorgeous results—because we know that there’s no point in “natural” if it leaves your locks looking blah. Hey, we're just being honest, it's our kind of thing.

*We hold ourselves to high standards and use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. In the Better Natured™ line, the percent naturally-derived varies from product to product and ranges from 86% to 99%.  Click here to learn more

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Shampoos & Conditioners
Treatments
Styling

WHERE TO START? shop these superstars

Color Care Shampoo

Color Care Shampoo $20.00

Color Care Conditioner

Color Care Conditioner $20.00

Shine Glaze

Shine Glaze $22.00

WHAT’S IN OUR FORMULAS: THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

Click through and take a look—we’ve got nothing to hide.

  • Moisturizing Shampoo
  • Moisturizing Conditioner
  • Moisture Replenishing Masque
  • Color Care Shampoo
  • Color Care Conditioner
  • Color Care Deep Conditioning Balm
  • Damage Repair Shampoo
  • Damage Repair Conditioner
  • Damage Repair Strengthening Leave-In Cream
  • Heat Styling Lotion
  • Hydrating Leave-In Milk
  • Shine Glaze
Moisturizing Shampoo

Moisturizing Shampoo

86%Naturally-Derived

Water/Aqua/Eau, Decyl Glucoside, Cocamidopropyl Betaine, Dimethyl Lauramide/Myristamide, Glycerin, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Citric Acid, Glycol Distearate, Sodium Benzoate

14%Purely Science

Sodium C14-16 Olefin Sulfonate, Phenoxyethanol, Polyquaternium-10, Polyquaternium-47, Polyquaternium-7, Cetrimonium Chloride, Laureth-4, Sodium Gluconate, Sodium Hydroxide, Benzoic Acid, Fragrance/Parfum

Moisturizing Conditioner

Moisturizing Conditioner

96%Naturally-Derived

Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Isoamyl Laurate, Glycerin, Glyceryl Stearate SE, Cocos Nucifera (Coconut) Oil, Vegetable Oil/Olus Oil/Huile Végétale, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Caesalpinia Spinosa Gum, Cocos Nucifera (Coconut) Fruit Extract, Citric Acid

4%Purely Science

Phenoxyethanol, Isopropyl Alcohol, Polyquaternium-67, Sodium Benzoate, Sodium Gluconate, Linalool, Hexyl Cinnamal, Benzyl Alcohol, Fragrance/Parfum

Moisture Replenishing Masque

Moisture Replenishing Masque

97%Naturally-Derived

Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Isoamyl Laurate, Cetyl Esters, Cocos Nucifera (Coconut) Oil, Guar Hydroxypropyltrimonium Chloride, Cocos Nucifera (Coconut) Fruit Extract, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Hydrolyzed Jojoba Esters, Hydroxyethylcellulose

3%Purely Science

Phenoxyethanol, Citric Acid, Isopropyl Alcohol, Sodium Gluconate, Sodium Hydroxide, Sodium Benzoate, Benzyl Alcohol, Hexyl Cinnamal, Linalool, Fragrance/Parfum

Color Care Shampoo

Color Care Shampoo

86%Naturally-Derived

Water/Aqua/Eau, Decyl Glucoside, Cocamidopropyl Betaine, Dimethyl Lauramide/Myristamide, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Citric Acid, Glycol Distearate

14%Purely Science

Sodium C14-16 Olefin Sulfonate, Phenoxyethanol, Polyquaternium-10, Polyquaternium-7, Cetrimonium Chloride, Laureth-4, Sodium Benzoate, Benzoic Acid, Sodium Gluconate, Fragrance/Parfum

Color Care Conditioner

Color Care Conditioner

95%Naturally-Derived

Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Glyceryl Stearate SE, Isoamyl Laurate, Stearyl Alcohol, Cetyl Esters, Cocos Nucifera (Coconut) Oil, Vegetable Oil/Olus Oil/Huile Végétale, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Caesalpinia Spinosa Gum, Cocos Nucifera (Coconut) Fruit Extract, Citric Acid, Guar Hydroxypropyltrimonium Chloride

5%Purely Science

Benzyl Alcohol, Isopropyl Alcohol, Potassium Hydroxide, Sodium Benzoate, Sodium Gluconate, Phenoxyethanol, Hexyl Cinnamal, Linalool, Fragrance/Parfum

Color Care Deep Conditioning Balm

Color Care Deep Conditioning Balm

96%Naturally-Derived

Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Cocos Nucifera (Coconut) Fruit Extract, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Caesalpinia Spinosa Gum, Vegetable Oil/Olus Oil/Huile Végétale, Cetyl Esters, Citric Acid, Isoamyl Laurate, Lecithin, Sodium Gluconate

4%Purely Science

Phenoxyethanol, Glyceryl Laurate, Guar Hydroxypropyltrimonium Chloride, Isopropyl Alcohol, Benzyl Alcohol, Hexyl Cinnamal, Linalool, Fragrance/Parfum

Damage Repair Shampoo

Damage Repair Shampoo

86%Naturally-Derived

Water/Aqua/Eau, Cocamidopropyl Betaine, Dimethyl Lauramide/Myristamide, Cocos Nucifera (Coconut) Oil, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Guar Hydroxypropyltrimonium Chloride, Glycol Distearate, Citric Acid,

14%Purely Science

Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Phenoxyethanol, Cetrimonium Chloride, Laureth-4, Polyquaternium-10, Polyquaternium-47, Polyquaternium-7, Sodium Gluconate, Potassium Hydroxide, Sodium Benzoate, Dehydroacetic Acid, Benzoic Acid, Fragrance/Parfum

Damage Repair Conditioner

Damage Repair Conditioner

95%Naturally-Derived

Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Cocos Nucifera (Coconut) Oil, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Caesalpinia Spinosa Gum, Cetyl Esters, Citric Acid

5%Purely Science

Phenoxyethanol, Isopropyl Alcohol, Sodium Benzoate, Sodium Gluconate, Benzyl Alcohol, Hexyl Cinnamal, Linalool, Fragrance/Parfum

Damage Repair Strengthening Leave-In Cream

Damage Repair Strengthening Leave-In Cream

94%Naturally-Derived

Water/Aqua/Eau, Cetearyl Alcohol, Glycerin, Isoamyl Laurate, Cocos Nucifera (Coconut) Fruit Extract, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Behentrimonium Chloride, Caprylyl Glycol, Citric Acid, Lauryl Glucoside, Lecithin,

6%Purely Science

Phenoxyethanol, Dicetyldimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Isopropyl Alcohol, Benzoic Acid, Dehydroacetic Acid, Sodium Gluconate, Benzyl Alcohol, Hexyl Cinnamal, Linalool, Fragrance/Parfum

Heat Styling Lotion

Heat Styling Lotion

93%Naturally-Derived

Water/Aqua/Eau, Guar Hydroxypropyltrimonium Chloride, Cetearyl Alcohol, Ethyl Macadamiate, Cocos Nucifera (Coconut) Oil, Elaeis Guineensis (Palm) Extract, Cocos Nucifera (Coconut) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Behenyl Behenate, Brassicamidopropyl Dimethylamine, C13-16 Isoparaffin, Citric Acid, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, Heptyl Undecylenate, Hydroxypropyl Guar, Phalaenopsis Amabilis Extract, Polyhydroxystearic Acid,

7%Purely Science

Caprylyl Glycol, Ceteareth-20, Phenoxyethanol, Hexyl Cinnamal, Benzyl Alcohol, Linalool, Sodium Gluconate, Fragrance/Parfum

Hydrating Leave-In Milk

Hydrating Leave-In Milk

97%Naturally-Derived

Water/Aqua/Eau, Cetearyl Alcohol, Glycerin, Isoamyl Laurate, Cocos Nucifera (Coconut) Fruit Extract, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Behentrimonium Chloride, Caprylyl Glycol, Citric Acid, Lauryl Glucoside, Lecithin,

3%Purely Science

Phenoxyethanol, Dicetyldimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Isopropyl Alcohol, Benzoic Acid, Dehydroacetic Acid, Sodium Gluconate, Benzyl Alcohol, Hexyl Cinnamal, Linalool, Fragrance/Parfum

Shine Glaze

Shine Glaze

99%Naturally-Derived

Caprylic/Capric Triglyceride, Glycerin, Isoamyl Laurate, Water/Aqua/Eau, Polyglyceryl-10 Laurate, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract

1%Purely Science

Phenoxyethanol, Benzyl Alcohol, Hexyl Cinnamal, Linalool, Fragrance/Parfum

the better natured™ pledge is to deliver clean hair products without compromising performance

Yes
Coconut, Palm & Orchid Milks
Coconut, Palm & Orchid Milks
Vegan Formulas*
Vegan
Formulas*
Biodegradable Formulas
Biodegradable Formulas
up to 50% PCR** bottle & BPA Free
up to 50% PCR** bottle & BPA Free
No
SLS/SLES*** sulfates
SLS/SLES*** sulfates
Parabens
Parabens
Silicone
Silicone
phthalates
phthalates

What does "clean" mean to us? Products that have been rigorously tested for efficacy, are compliant with European and North American regulatory standards, and are free from our top 12 ingredient taboos: silicones, parabens, SLS/SLES (Sodium Lauryl Sulfate and Sodium Laureth Sulfate) sulfates, petrolatum, mineral oil, phthalates, gluten, animal by-products, chemical sunscreens, microbeads, BPA and formaldehyde-releasing agents.

*Free from animal-derived ingredients. **Post-consumer recycled content. ***SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate.
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