AS SEEN IN:
OUR PLEDGE IS TO DELIVER CLEAN HAIR PRODUCTS WITHOUT COMPROMISING PERFORMANCE
What does "clean" mean to us? Products that have been rigorously tested for efficacy, are compliant with European and North American regulatory standards, and are free from our top 12 ingredient taboos: silicones, parabens, SLS/SLES*** sulfates, petrolatum, mineral oil, phthalates, gluten, animal by-products, chemical sunscreens, microplastics, BPA and formaldehyde-releasing agents.
WHAT WE SAY YES TO:
COCONUT, PALM & ORCHID PLANT MILKS
UP TO 50% PCR** BOTTLE & BPA FREE
WHAT WE LEAVE OUT:
WE ALWAYS USE A BLEND OF NATURALLY-DERIVED* + PURELY SCIENCE INGREDIENTS
We hold ourselves to high standards and use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. In the Better Natured® line, the percent naturally-derived* varies from product to product and ranges from 86% to 99%.
THE GOOD. CLEAN. FUN.® BLOGyou’ll wanna read thisVIEW ALL POSTS
Benefits Of Using A Deep Conditioning Treatment For Your Hair
Learn about the benefits of deep conditioning your hair, and how to use a deep conditioning hair treatment to deeply nourish and hydrate your hair.
The Importance Of Heat Protectant For Color Treated Hair
Heat protectant is a must for anyone and everyone looking to preserve...
The Best Ways To Use Dry Shampoo
What is dry shampoo? Learn about what it is, what it does for your ha...
Summer 2022 Hair Color Trends
Learn about the top Summer 2022 hair color trends, why they're so pop...