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OUR PLEDGE IS TO DELIVER CLEAN HAIR PRODUCTS WITHOUT COMPROMISING PERFORMANCE

What does "clean" mean to us? Products that have been rigorously tested for efficacy, are compliant with European and North American regulatory standards, and are free from our top 12 ingredient taboos: silicones, parabens, SLS/SLES*** sulfates, petrolatum, mineral oil, phthalates, gluten, animal by-products, chemical sunscreens, microplastics, BPA and formaldehyde-releasing agents.

OUR STANDARDS yes text

WHAT WE SAY YES TO:

COCONUT, PALM & ORCHID PLANT MILKS

VEGAN FORMULA*

BIODEGRADABLE FORMULA

UP TO 50% PCR** BOTTLE & BPA FREE

ANIMAL TEST-FREE

WHAT WE LEAVE OUT:

SLS/SLES*** SULFATES

PARABENS

SILICONE

PHTHALATES

*Free from animal-derived ingredients. | **Post-consumer recycled content. | ***SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate.

NATURALLY-DERIVED* + PURELY SCIENCE INGREDIENTS

WE ALWAYS USE A BLEND OF NATURALLY-DERIVED* + PURELY SCIENCE INGREDIENTS

We hold ourselves to high standards and use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. In the Better Natured® line, the percent naturally-derived* varies from product to product and ranges from 86% to 99%.

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THE GOOD. CLEAN. FUN.® BLOGyou’ll wanna read this

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