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Sign up and SAVE 20% off your first order¹ See Details

FIND OUT WHY BETTER NATURED LIQUI-CREME HAIR COLOR IS UNIQUE Goodness Made Gorgeous.TM

hair-color

Better Natured™ Liqui-Creme Hair Color delivers salon-quality, radiant color that lasts for up to 8 weeks. And, the gray coverage? Impeccable!

SHOP HAIR COLOR
hair-color

We make finding your ideal color match easy so your results look absolutely salon - gorgeous! Discover Better NaturedTM Hair Color Shades.

TAKE THE HAIR COLOR QUIZ
hair-color

Our luscious formula contains coconut oil and a signature triple plant-milk blend of Tahitian Palm Milk, Coconut Milk and Orchid Milk.

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WE ALWAYS USE A BLEND OF NATURALLY DERIVED + PURELY SCIENCE INGREDIENTS

We hold ourselves to high standards and use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. In the Better Natured™ line, the percent naturally-derived varies from product to product and ranges from 86% to 99%.

Not sure what shade you are or what products are right for you?

HAIR COLOR QUIZ HAIR CARE QUIZ
Shampoos & Conditioners
Treatments
Accessories
'

OUR PLEDGE IS TO DELIVER CLEAN HAIR PRODUCTS WITHOUT COMPROMISING PERFORMANCE

Yes
Coconut, Palm & Orchid Milks
Coconut, Palm & Orchid Milks
Vegan Formulas*
Vegan
Formulas*
Biodegradable Formulas
Biodegradable Formulas
up to 50% PCR** bottle & BPA Free
up to 50% PCR** bottle & BPA Free
No
SLS/SLES*** sulfates
SLS/SLES*** sulfates
Parabens
Parabens
Silicone
Silicone
phthalates
phthalates

What does "clean" mean to us? Products that have been rigorously tested for efficacy, are compliant with European and North American regulatory standards, and are free from our top 12 ingredient taboos: silicones, parabens, SLS/SLES (Sodium Lauryl Sulfate and Sodium Laureth Sulfate) sulfates, petrolatum, mineral oil, phthalates, gluten, animal by-products, chemical sunscreens, microbeads, BPA and formaldehyde-releasing agents.

*Free from animal-derived ingredients. **Post-consumer recycled content. ***SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate.
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