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OUR PLEDGE IS TO DELIVER CLEAN HAIR PRODUCTS WITHOUT COMPROMISING PERFORMANCE
What does "clean" mean to us? Products that have been rigorously tested for efficacy, are compliant with European and North American regulatory standards, and are free from our top 12 ingredient taboos: silicones, parabens, SLS/SLES*** sulfates, petrolatum, mineral oil, phthalates, gluten, animal by-products, chemical sunscreens, microplastics, BPA and formaldehyde-releasing agents.
OUR STANDARDS
WHAT WE SAY YES TO:
COCONUT, PALM & ORCHID PLANT MILKS
VEGAN FORMULA*
BIODEGRADABLE FORMULA
RECYCLE WITH TERRACYCLE**
ANIMAL TEST-FREE
WHAT WE LEAVE OUT:
SLS/SLES*** SULFATES
PARABENS
SILICONE
PHTHALATES
*Free from animal-derived ingredients. | **with the Better Natured free recycling program at TerraCycle.com | ***SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate.
WE ALWAYS USE A BLEND OF NATURALLY-DERIVED* + PURELY SCIENCE INGREDIENTS
We hold ourselves to high standards and use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. In the Better Natured® line, the percent naturally-derived* varies from product to product and ranges from 86% to 99%.
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