HAIR CARE HAIR COLOR Better Natured® Is Now Available in All JCPenney Beauty Stores!

by Better Natured

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You can now find Better Natured® products at over 600 JCPenney Beauty locations and online. If you want to shop in-store, click the link below to find a JCPenney Beauty store location near you! 

Find a JCPenney Beauty Location Near You

It’s important to us that our customers have easy access to consciously clean hair color, care, treatment, and styling products, along with pro advice to pull off salon-quality hair at home. That’s why we’re so excited to offer Better Natured® products at JCPenney Beauty stores!

Don’t worry. We’ll still be there for you via live chat, phone, and email if you need support choosing the right hue for you. As always, our Hair Color Quiz is a great place to start.  

So grab your friends, head to the nearest JCPenney store, and say 'yes' to salon-quality hair at home with Better Natured®!

@betternatured Looking for hair care and hair color products? 👋 Head over to @jcpenney Beauty ❤️ #BetterNatured #HairCare #HairColor #HairProducts #fyp #foryoupage ♬ Hey It's Me - Official Sound Studio

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  • color-care-shampoo

    Color Care Shampoo

  • $19.99
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  • fresh-dry-shampoo-powder

    Fresh Dry Shampoo Powder

  • moisture-replenishing-masque

    Moisture Replenishing Masque

  • $19.99
    Liquid error (sections/article-template line 128): product form must be given a product
  • better-natured®-hair-color

    Better Natured® Hair Color

  • floral-hair-clips

    Floral Hair Clips

  • damage-repair-conditioner

    Damage Repair Conditioner

  • color-care-deep-conditioning-balm

    Color Care Deep Conditioning Balm

  • damage-repair-strengthening-leave-in-cream

    Damage Repair Strengthening Leave-In Cream

  • hydrating-leave-in-milk

    Hydrating Leave-In Milk


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