Treatment Guide for Dry or Damaged Hair
Pro-tips for choosing and using the ideal restorative care regimen
Select Ingredients that Quench and Nurture
To replenish moisture, Lawless has a go-to list of ingredients that may sound synthetic, but are plant-derived, gentle and effective. For dry hair, his go-to is glycerin. This vegetable-sourced humectant pulls moisture from the air to keep hair hydrated and maintain its moisture balance.
“Glycerin gives hydration and shine,” Lawless says, “but be aware that if you live in a very humid climate it may limit the life of your blowout.” Glycerin can be found in Better Natured Hydrating Leave-in Milk, Shine Glaze, Color Care Conditioning Balm and in the Moisturizing Shampoo, Conditioner and Replenishing Masque.
To address hair that’s both dry and damaged, the stylist looks for products that contain cetearyl alcohol and coconut oil. The first is a long-chain fatty acid alcohol that comes from sustainably-sourced Indonesian palm oil. Cetearyl alcohol is lightweight yet highly moisturizing, smoothing and not climate-limited. It’s used in the Hydrating Leave-in Milk, as well as the Moisture Replenishing Masque, Color Care Conditioning Balm, Heat Styling Lotion and Strengthening Leave-In Cream.
Separate from the nourishing coconut milk which is featured in Better Natured’s signature Triple Plant Milk Blend, high-powered coconut oil is unparalled for intense hydration, softness and shine. “I’ve found,” Lawless shares, “that the Better Natured Moisture Replenishing Masque, which features coconut oil, is highly effective in treating dry, damaged hair.”
He recommends using the luxurious masque every 3-5 shampoos depending on how much TLC your needs, and not rushing things. When it comes to letting all the restorative ingredients sink in, “the longer the better” he says. Before applying, gently squeeze excess water from the hair so the product can more directly absorb into the areas that need it most.
An interesting and little known secret is that when it comes to treating dry, damaged hair many of us are skipping a key step and making the same well-intentioned mistake! The DL from CL is this: Before using a deep conditioning or repairing treatment you want to remove surface buildup so the ingredients can sink in.
“If you don’t eliminate dirt, oils and product residue first you are defeating the purpose of the treatment,” Lawless explains. A clarifying shampoo such as Joico K-Pak Clarifying Shampoo, followed by a restorative deep conditioner and treatment, such as the Better Natured Damage Repair Strengthening Leave-In Cream, allows the ingredients to penetrate and perform the way they are designed to.
Easy Does It
Once you’ve drenched dry ends and diminished signs of damage, the last step is to brush and style your locks with the utmost care. Aggressive brushing and tugging will undo your good works, and even more so if your hair is wet.
Lawless recommends using a detangler to help avoid the tension and friction while brushing. “If you hit a snag in damp hair it's a signal that you are doing damage,” he cautions. Better Natured Hydrating Leave-in Milk “is in my kit because regardless of my client’s hair type or level of damage, the brush glides through with minimal resistance.” His final reminder applies to all hair types: Whether brushing or applying product, always start from the bottom and work your way up!
*We use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. In the Better Natured™ line, the percent naturally-derived varies from product to product and ranges from 86% to 99%