Color at home with confidence

*Global ISO Standard 16128 defines naturally-derived as a plant AND mineral derived materials and water, all of which is found in nature and has undergone limited processing.

What’s inside your Better Natured® Hair Color KIT

  • Your Best Match Hair Color Shade
  • Better Natured® Developer
  • Shampoo & Conditioner Packette
  • Instruction Sheet
  • 1 Pair of Gloves
  • Barrier Cream
  • Cleansing Wipe

How to get Professional Color Results at Home

Learn how to color your hair with confidence. You’ll love the AHH-MAZ-ING salon-gorgeous radiant results.

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Real Women Real Results

  • Before and After
  • Before and After

BETTER NATURED® IN THE PRESS

Check out the praise From our Community

High Quality Color

I generally get my hair colored at the salon, but when I’m busy I do it myself at home and have always used the same brand. I recently tried Better Natured in dark brown and I am genuinely blown away by the great coloring results. It was very easy to apply, it didn’t smell too chemically, and I loved the way my hair looked and felt. It wasn’t splotchy, I didn’t miss any spots and I got a lot of compliments on the color. Overall I liked it and I definitely think I’ll be switching from my old box dye to this from now on. I did receive my product for free for testing purposes, but all opinions are my own.

Anonymous

Vibrant color and hair is so soft!

I have dyed my hair a light brown for about a year and was looking to refresh it. The Better Natured hair color was amazing! It smelled great and my hair was super soft afterwards and still is. It's been about two weeks since I dyed it and the color still looks great. My natural hair is a stubborn blonde and this product had no problems covering my roots. The color was darker than I expected based on the box, but I love it! I definitely recommend it! I was sent this product complementary for testing purposes, this is my honest review.

Meg

High Quality Color

I generally get my hair colored at the salon, but when I’m busy I do it myself at home and have always used the same brand. I recently tried Better Natured in dark brown and I am genuinely blown away by the great coloring results. It was very easy to apply, it didn’t smell too chemically, and I loved the way my hair looked and felt. It wasn’t splotchy, I didn’t miss any spots and I got a lot of compliments on the color. Overall I liked it and I definitely think I’ll be switching from my old box dye to this from now on. I did receive my product for free for testing purposes, but all opinions are my own.

Anonymous

OUR PLEDGE IS TO DELIVER CLEAN HAIR PRODUCTS WITHOUT COMPROMISING PERFORMANCE

Yes
Coconut, Palm & Orchid Milks
Coconut, Palm & Orchid Milks
Vegan Formulas†
Vegan
Formulas†
Biodegradable Formulas
Biodegradable Formulas
RECYCLE WITH TERRACYCLE**
RECYCLE WITH TERRACYCLE**
No
SLS/SLES††† sulfates
SLS/SLES††† sulfates
Parabens
Parabens
Silicone
Silicone
PHTHALATES
PHTHALATES

What does "clean" mean to us? Products that have been rigorously tested for efficacy, are compliant with European and North American regulatory standards, and are free from our top 12 ingredient taboos: silicones, parabens, SLS/SLES sulfates, petrolatum, mineral oil, phthalates, gluten, animal by-products, chemical sunscreens, microplastics, BPA and formaldehyde-releasing agents.

†Free from animal-derived ingredients. ††Post-consumer recycled content. †††SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate.

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