
Color at home with confidence

*Global ISO Standard 16128 defines naturally-derived as a plant AND mineral derived materials and water, all of which is found in nature and has undergone limited processing.


What’s inside your Better Natured® Hair Color KIT
- Your Best Match Hair Color Shade
- Better Natured® Developer
- Shampoo & Conditioner Packette
- Instruction Sheet
- 1 Pair of Gloves
- Barrier Cream
- Cleansing Wipe
How to get Professional Color Results at Home
Learn how to color your hair with confidence. You’ll love the AHH-MAZ-ING salon-gorgeous radiant results.
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BETTER NATURED® IN THE PRESS
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OUR PLEDGE IS TO DELIVER CLEAN HAIR PRODUCTS WITHOUT COMPROMISING PERFORMANCE


Formulas†


What does "clean" mean to us? Products that have been rigorously tested for efficacy, are compliant with European and North American regulatory standards, and are free from our top 12 ingredient taboos: silicones, parabens, SLS/SLES sulfates, petrolatum, mineral oil, phthalates, gluten, animal by-products, chemical sunscreens, microplastics, BPA and formaldehyde-releasing agents.
†Free from animal-derived ingredients. ††Post-consumer recycled content. †††SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate.GET ON THE LIST
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