Try Better Natured Today! Intro Price $19.99¹

USE CODE: MAKEACHANGE

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MADISON REED BETTER NATURED
Pescara Black 2NNA 1½oz 1N Black + ½oz 1B Blue Black
Perugia Black 2NAA 1B Blue Black
Parma Black 2.5NNN 3N Dark Natural Brown
Positano Black 3NNA 3N Dark Natural Brown
Palermo Black 3NVV 1½oz 4VV Medium Intense Violet + ½oz 1B Blue Black
Ravenna Brown 3.5NNN 1½oz 3N Dark Natural Brown + ½oz 5N Natural Brown
Messina Brown 4NA 5G Light Golden Brown
Bolzano Brown 4NMG 5N Natural Brown
Barletta Brown 4.5NNN 5N Natural Brown
Volterra Amethyst 4VR 1½oz 4VV Medium Intense Violet + ½oz 3V Dark Plum
Torino Brown 5NA 1½oz 4VV Medium Intense Violet + ½oz 3V Dark Plum
Catania Brown 5NGM 5N Natural Brown
Modena Brown 5.5NNN 6N Dark Natural Blonde
Milano Brown 5NAC 1½oz 5WB Light Warm Beige Brown + ½oz 5G Light Golden Brown
Zocca Brown 6N 7N Medium Natural Blonde
Firenze Brown 6NMG 7N Medium Natural Blonde
Novara Light Brown 6.5NNN 6G Dark Golden Blonde
Umbria Light Brown 7.5NNA 6N Dark Natural Blonde
Avella Light Brown 7N 8N Natural Blonde
Lucca Light Brown 7NGV 9N Light Natural Blonde
Carrara Crimson 7RC ½oz 9N Light Natural Blonde + ½oz 8NRG Natural Rose Gold Blonde
Genova Red 7NCG ½oz 6G Dark Golden Blonde + ½oz 8NRG Natural Rose Gold Blonde
Tivoli Blonde 8N 9N Light Natural Blonde
Nocera Blonde 9N 10N Lightest Natural Blonde
Pisa Blonde 9NA 10N Lightest Natural Blonde

¹Must have (1) hair color item in your cart. Must enter discount code MAKEACHANGE at checkout. Only one discount code allowed per transaction. Cannot be combined with other offers or discounts. One per customer. Offer expires 12/31/21. Void where prohibited or restricted by law. Offer may end at anytime without notice. Offer available while supplies lasts. Valid only in the U.S.

DON’T SEE YOUR Madison Reed SHADE?

Answer a few simple questions on our Color Quiz and we’ll recommend your ideal Better Natured shade match.

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NEED ADVICE? REACH OUT TO ONE OF OUR LICENSED COLORISTS

We're here to video-chat, text or speak in person to help you pick your shade.

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REAL WOMEN REAL RESULTS

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BETTER NATURED IN THE PRESS

CHECK OUT THE PRAISE FROM OUR COMMUNITY

  • Quote

    I came across this company on Facebook and I'm so glad I did! I used the hair color tool and then the more customized suggestions and I love it! I did a mixture of 6VV and 4VV I believe and it's amazing! My hair is super shiny and soft and gorgeous! On my natural roots the violet is soooo bold and even on my unnatural hair it's bold! I love it!

    Melissa, Better Natured customer

  • Quote

    I've been covering my grays for years now. Because my hair is so dark, even a few grays stand out and get noticed. I have hated touching up my roots in the past because: 1) the color's smell was overpoweringly chemical and 2) the color always looked a little unnatural. NOW those concerns are a thing of the past! BN's color doesn't have a chemical smell, the color is very natural, and I got GREAT gray coverage! I'm a convert!

    Victoria, Better Natured customer

  • Quote

    The pigment in this color is awesome. I have been coloring my hair for years and always used natural colors. My hair has been monotoned until now; this color makes me feel like I went to the salon. Bye bye Brassy! The shampoo and conditioner that comes with the color leaves your hair in great condition.

    Gigi, Better Natured customer

  • Quote

    The packaging is beautiful and well packed. It came with everything needed and more to color my hair. Instructions were clear and easy. The color is deep and rich. It's been 3 weeks and the color is still rich and lovely!

    Alyssa, Better Natured customer

WHAT YOU WILL RECEIVE WITH EVERY HAIRCOLOR ORDER

  • Your Best Match Hair Color Shade
  • Cream Activator
  • Shampoo & Conditioner Packettes
  • Applicator Bottle
  • Instruction Sheet
  • 1 Pair of Gloves
  • Barrier Cream
  • Cleansing Wipe
Pick Your Shade
shade-img

OUR PLEDGE IS TO DELIVER CLEAN HAIR PRODUCTS WITHOUT COMPROMISING PERFORMANCE

Yes
Coconut, Palm & Orchid Milks
Coconut, Palm & Orchid Milks
Vegan Formulas†
Vegan
Formulas†
Biodegradable Formulas
Biodegradable Formulas
RECYCLE WITH TERRACYCLE**
RECYCLE WITH TERRACYCLE**
No
SLS/SLES††† sulfates
SLS/SLES††† sulfates
Parabens
Parabens
Silicone
Silicone
PHTHALATES
PHTHALATES

What does "clean" mean to us? Products that have been rigorously tested for efficacy, are compliant with European and North American regulatory standards, and are free from our top 12 ingredient taboos: silicones, parabens, SLS/SLES sulfates, petrolatum, mineral oil, phthalates, gluten, animal by-products, chemical sunscreens, microplastics, BPA and formaldehyde-releasing agents.

†Free from animal-derived ingredients. ††Post-consumer recycled content. †††SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate.