The result? Our formulas range from 86% to 99% naturally-derived* and from 1% to 14% purely science synthetics. Each formula has a different yet synergistic combination depending on the results needed to exceed your expectations (and your creativity).
Our secrets are out—we’re the ones who are spreading them
Because at Better Natured®, we’re turning nature on its head with vegan professional formulas that pair the expert with the exuberant and performance with play.
And it’s all on the label for you to see (we even color-code the ingredients)—and maybe learn a thing or two from our scientists who’ve been at this for a long time. (Since 1929 when Zotos Professional revolutionized the salon industry, in fact.)