OUR ROOTS
THE PROFESSIONAL KIND
Better Natured™ brand was born from the brilliant minds at Zotos Professional.
Founded in New York in 1929, Zotos Professional revolutionized the salon industry with state of the art innovations for professional salon services. Nearly a century later, we pride ourselves on making powerful salon products that make astonishing beauty transformations possible, every single day.
Our Zotos Professional on-site salon tests every product with stylists and clients to make sure they meet our rigorous standards. And just to make sure all our products are 5-star, we also test them with our 45-member Salon Education Team.
This is Jeneen, a Senior Chemist in our claims department. She is using a texture analyzer to test hair softness and strength.
THE OPPORTUNITY FLIPPING NATURE ON ITS HEAD
It's our job to talk to consumers about their hair every day. They tell us time and again of their demand for naturally-derived haircare and hair color products, but also of their growing frustration with the lack of performance, inconsistent quality and misleading ingredient labeling of many natural products on the market today.
We saw this dilemma as an opportunity to change the conversation around natural, creating a better standard of professional performance and a new level of transparency around each ingredient used. (BTW, we also noticed that the natural category was, dare we say it, a bit BORING… with a sea of white bottles in every aisle and soft quiet images of natural ingredients everywhere).
OUR LABEL
TRANSPARENCY IN ACTION
We see it as our duty to clear up the misconception about controversial ingredients, whether they be of natural or synthetic origin, so we highlight the percent naturally-derived and purely science on the front label of each product and we take it one step further by color coding each ingredient on the back label so you can clearly see the difference.
We uphold our clean formulation standards by ensuring that all-natural ingredients are sustainably sourced, all synthetics are not harmful, and all formulations are vegan*.
Check out our Ingredient Glossary where we explain what each ingredient does and why we use it.
View our Ingredient Glossary
Good. Clean. Fun.TM Fact.
Who knew that Heptyl Undecylenate is naturally-derived? It is a plant-based silicone alternative derived from castor oil. We use it in Better Natured™ conditioners to provide a silky after-feel on hair.
OUR PROCESS
WE OWN IT FROM START TO FINISH
Our team of scientists is dedicated to conducting the research necessary for real innovation, adopting cutting-edge technologies and sourcing QA-tested ingredients. So, you guessed it… we don’t make products in a kitchen! We create our formulas in our own state-of-the-art laboratory located in our headquarters in Darien, Connecticut where we have been developing products for nearly 50 years. And then we test every single formula with stylists and consumers in our own Green Circle Certified Salon. Our Better Natured™ formulas are launched only when they get the salon’s seal of approval. (Or should we say “green light?”)
Green Circle (GCS) is a movement to help the salon industry reduce its
environmental footprint and provide options for consumers seeking genuine green
options in salon care. Since its inception in 2009, GCS has been building a network of
3,200+ certified salons (advocates), schools and advanced academy’s throughout North
America and providing them with a comprehensive pathway to financial and
environmental sustainability with a green business program; including recycling,
renewing and repurposing up to 95% of their beauty waste. Today, GCS diverts more
than 1.8 million pounds of waste from landfill spaces and waterways in North America
annually.
Good. Clean. Fun.TM Fact.
In 2019 we tested Better Natured™ hair products on hundreds hair-loving humans and on 0 animals (because we’re big fans of our furry friends).
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