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MEET THE
BETTER NATURED™ TEAM
WE PLAY WITH HAIR EVERYDAY

Sawori Nomoto

Sr. Director, Creative & Communications

VIP (Very Important Position)
My job is to bring concepts to life both visually and verbally, and build buzz with my PR sidekick Jodi. For Better Natured, I refused to accept that natural needed to be quiet—we turned the volume up to 11 to make the brand colorful, fun, and bold.

Your Life Before Better Natured™
Beauty has been second nature to me from day one. I’ve worked on everything from CPG brands to spas, but hair care is my jam. Making hair goals happen gives me life!

“Can’t Live Without” Better Natured Product
I live for the Better Natured collection, but my absolute faves are the Moisturizing Shampoo and Conditioner. I get lost in the shampoo’s lather and the conditioner leaves my locks feeling loved!

What You Do for Good. Clean. Fun.™ on The Job 
I’m psyched about bringing the values of Better Natured to our office, so I encourage routing artwork digitally to reduce paper use. Onscreen is much more green!

What You Do For Good. Clean. Fun. Off The Clock
I love planting my veggie and flower garden each spring. My father grew up farming in Japan, so it’s in my blood—and I’ve passed it on to my son. He helps tend the garden and has learned that caring for something brings rewards.

A Little-Known Good. Clean. Fun. Fact About You
I’m a huge fan of hair bands and new wave: think Mötley Crüe, Guns N’ Roses, and Depeche Mode. It’s no surprise I gravitated towards the hair care industry—and I’ve got the big hair to match!

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Christie Belfiore

Senior Marketing Manager

VIP (Very Important Position)
As Senior Marketing Manager, I’ve been developing the Better Natured brand over the past three years, and now I’m so excited to bring it to life! I now have a new baby and a 3-year old at home, so I only use clean, natural products. The opportunity to develop a clean line like Better Natured was a dream come true!

Your Life Before Better Natured™
I started my career on the agency side, developing marketing for clients from banking to beverages to beauty.

“Can’t Live Without” Better Natured Product
Better Natured Shine Glaze for sure! I glide a pump over my finished look, then rake it through my hair to add definition and shine while taming frizz.

What You Do for Good. Clean. Fun.™ on The Job
I’m a founding member of the Green Leaf Committee to make our office more eco-friendly. We were so fired up from building Better Natured that we wanted to bring those same sustainability practices to the workplace!

What You Do for Good. Clean. Fun. Off the Clock
I’m an avid organic gardener at home in New England. My children love picking fresh veggies and popping them into their mouths while playing in our backyard!

A Little-Known Good. Clean. Fun. Fact. About You
I’m a huge PBS fan, especially the show P. Allen Smith Garden Home. Several years back I traveled all the way to Arkansas to meet him and tour his amazing property. It was one of my favorite trips to date!

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Michelle Ryan

Head Of Marketing

VIP (Very Important Position)
I’m responsible for bringing Better Natured to life through engaging branding and advertising, with the help of a best in class team of internal experts and creative agency partners.

Your Life Before Better Natured™
I’ve spent the past 20 years doing what I love: developing some of the most successful skincare and haircare brands on the market. When I serendipitously reunited with some former beauty colleagues (including our Creative Director Sawori Nomoto) and they asked me to help create the beautiful Better Natured brand, I jumped on the opportunity!

“Can’t Live Without” Better Natured Product
I’m addicted to Better Natured Permanent Haircolor shade 5NWB! I’ve tried it all, from professional salon to boxed retail haircolor. With Better Natured, I noticed a difference immediately—my hair never felt so healthy and silky after coloring, and the vibrancy and gray coverage lasts soooo much longer than traditional color!

What You Do for Good. Clean. Fun.™ on The Job 
I’m a product junkie so I love playing with formulas. My office is filled with little sample bottles, and I drive R&D crazy asking for more!

What You Do For Good. Clean. Fun. Off The Clock
When I’m not being an Uber driver for my two teenage daughters, I love hitting the tennis court.

A Little-Known Good. Clean. Fun. Fact About You
I’ve run three New York City marathons, and I’d love to do another if I can find the time to train!

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Bruce Domizio

Manager of Product Evaluation

VIP (Very Important Position)
I oversaw the development of the Better Natured line in our Green Circle Salon, and made sure nothing got the green light unless it really got results!

Your Life Before Better Natured™
I’ve been a stylist for over 30 years and worked in research and development for several beauty and personal care brands. I’ve done photoshoots, worked hair shows nationwide, and even did makeovers on American Idol contestants—I made them all sing!

“Can’t Live Without” Better Natured Product
The entire line is amazing, but I especially love the haircolor. It leaves hair feeling so much better than other brands, and delivers fantastic shade results.

What You Do for Good. Clean. Fun.™ on The Job 
My job itself: I’m doing what I love as a professional hairdresser!

What You Do For Good. Clean. Fun. Off The Clock
Anything musical. I’m a lifelong musician, but there’s always something new to learn—just like doing hair.

A Little-Known Good. Clean. Fun. About You
I’m a legally ordained minister and have officiated several wedding ceremonies. (Bonus: I can also do the bride’s hair.)

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Katerina Logvinski

BETTER NATURED SALON STYLIST

VIP (Very Important Position)
I tested every Better Natured hair color shade using on real models and on natural hair swatches to ensure they covered grays, looked natural, and were true to tone. They all have my seal of approval!

Your Life Before Better Natured™
I’ve been an independent stylist for over 20 years, and have been working with the Green Circle Salon at Zotos since 2014. I love expressing my creativity with hair color!

“Can’t Live Without” Better Natured Product
I always recommend Color Care Shampoo and Conditioner to my clients to protect color without weighing hair down. I love that they’re silicone free!

What You Do for Good. Clean. Fun.™ on The Job 
I make sure that everyone who leaves my chair looks younger and feels happier.

What You Do For Good. Clean. Fun. Off The Clock
I love cooking for family and friends, hiking, and checking out new exhibits and neighborhoods in NYC.

A Little-Known Good. Clean. Fun. Fact About You
I immigrated to the US when I was 23, but didn’t tell my family until I was here. If my sons are reading this, don’t get any ideas!

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Andres Marrelli

Marketing Consultant

VIP (Very Important Position)
I help develop and execute the Better Natured e-commerce infrastructure, making sure that our website achieves the team’s goals while at the same time provides a great shopping experience for our customers.

Your Life Before Better Natured™
I’m an economist with over 15 years of experience in e-commerce, marketing, branding, and customer analytics.

What You Do for Good. Clean. Fun.™ on The Job 
I’m constantly seeking out new technologies to make betternatured.com more efficient, fun, and easy to use, so customers want to keep coming back!

What You Do For Good. Clean. Fun. Off The Clock
I love music and I’m the principal trumpet at the New York Session Symphony. (Not to toot my own horn.) I also enjoy sports, running, and cooking in my spare time.

A Little-Known Good. Clean. Fun. About You
I’m originally from Buenos Aires, Argentina, and came to the US over 10 years ago to complete my MBA.

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Marina Azizova

Director of Product Development & Formulation

VIP (Very Important Position)
I scout the newest natural ingredients, formulate high-performing hair products, and test them at our Green Circle Salon to make sure they get “wow”-worthy results.

Your Life Before Better Natured™
I’ve been formulating hair products for professional salons for 20+ years, and I love how the industry has shifted towards making products that are good for hair and the planet.

“Can’t Live Without” Better Natured Product
Our natural stylers keep my long hair frizz-free and full of movement and natural shine—all without heavy silicones and synthetic polymers.

What You Do for Good. Clean. Fun.™ on The Job 
I love to discover new global trends and technologies that deliver innovative and safe ingredients. Sustainable beauty is no longer a dream!

What You Do For Good. Clean. Fun. Off The Clock
I love yoga and travel, and it’s a real treat when I can combine the two!

A Little-Known Good. Clean. Fun. About You
I went through the Soviet education system growing up, and much prefer their way of teaching math. I home-schooled my boys with this method and sent them to the Russian School of Math on Sundays. They’ll thank me later!

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Aida Karagic

Senior R&D Manager

VIP (Very Important Position)
I oversee the creation of Better Natured hair care products, and I’m passionate about bringing consumers formulas that actually work. It’s so satisfying to develop something that really delivers!

Your Life Before Better Natured™
During over a decade in the personal care industry, I’ve helped develop a wide range of products, including skincare, body care, and antiperspirants.

“Can’t Live Without” Better Natured Product
I absolutely love the Strengthen & Repair Leave-In Crème! It makes my long locks feel super-soft and silky while helping to detangle and defrizz. I seriously don’t leave home without it!

What You Do for Good. Clean. Fun.™ Off The Clock
I’m a total travel junkie! I love discovering new places and appreciating the grandness of nature. My passport has been stamped in over 49 different countries and counting…

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John-Michael Caloyeras

Manager, Packaging Development

VIP (Very Important Position)
I’m all about making our packaging as sustainable as possible. That means utilizing the maximum amount of PCR, reducing plastic usage, and working towards a 100% recyclable packaging goal.

Your Favorite Better Natured™ Product & Why
The Perfecting Leave-In Milk is so versatile—it can be used for moisturizing, styling, and complementing the other awesome products in the line. I use it every day!

What You Do for Good. Clean. Fun.™ on The Job 
I’m on the Green Committee to reduce waste and encourage more eco-friendly habits in our office space.

What You Do For Good. Clean. Fun. Off The Clock
I try to carry the same sustainable values into my personal life by making sure I’m not wasteful around the house, and recycling and reusing packaging whenever I can.

Something No One At Work Knows About You
I used to compete in marathon canoe racing and was ranked in the top three for my age group nationally. I guess you could say I went from paddling to packaging! Now, it’s packaging that really floats my boat!

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Emily O'Neil

Project Manager

VIP (Very Important Position)
I keep the Better Natured train on track by managing timelines and ensuring we get our fantastic formulas on the market and into consumers’ hands as quickly as possible.

Your Life Before Better Natured™
I’ve worked in the personal care industry for 7 years, and I’m thrilled to be able to apply my experience to an innovative brand like Better Natured!

“Can’t Live Without” Better Natured Product
I love the fantastic scent of Better Natured Shine Glaze and how it makes my hair feel super-smooth.

What You Do for Good. Clean. Fun.™ on The Job 
As a side project, I created the Zotos Green Leaf Committee. The goal of our “green team” is to educate coworkers on sustainability and reduce the footprint our company leaves on the environment.

What You Do For Good, Clean, Fun Off The Clock
Nothing makes me happier than walking my dogs in my spare time!

A Little-Known Good. Clean. Fun. About You
I have an obsession with BIC pens and I love to bullet journal.

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