Better Natured® Hair Color Kit

1N Black

3N Dark Natural Brown

4N Medium Natural Brown

5N Natural Brown

6N Dark Natural Blonde

7N Medium Natural Blonde

8N Natural Blonde

9N Light Natural Blonde

10N Lightest Natural Blonde

5A Light Ash Brown

6A Dark Ash Blonde

7A Medium Ash Blonde

5G Light Golden Brown

6G Dark Golden Blonde

8G Golden Blonde

5WB Light Warm Beige Brown

6WB Dark Warm Beige Blonde

7WB Medium Warm Beige Blonde

1B Blue Black

3V Dark Plum

4VV Medium Intense Violet

6VV Intense Violet

4NRV Medium Natural Red Violet Brown

5RR Intense Red

8NRG Natural Rose Gold Blonde

8BA Blue Ash Blonde

Search for or select a shade
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  • 1N Black 32440117887023 1N Black
  • 3N Dark Natural Brown 32440117919791 3N Dark Natural Brown
  • 4N Medium Natural Brown 32440117952559 4N Medium Natural Brown
  • 5N Natural Brown 32440117985327 5N Natural Brown
  • 6N Dark Natural Blonde 32440118018095 6N Dark Natural Blonde
  • 7N Medium Natural Blonde 32440118050863 7N Medium Natural Blonde
  • 8N Natural Blonde 32440118083631 8N Natural Blonde
  • 9N Light Natural Blonde 32440118116399 9N Light Natural Blonde
  • 10N Lightest Natural Blonde 32440118149167 10N Lightest Natural Blonde
  • 5A Light Ash Brown 32440118181935 5A Light Ash Brown
  • 6A Dark Ash Blonde 32440118214703 6A Dark Ash Blonde
  • 7A Medium Ash Blonde 32440118247471 7A Medium Ash Blonde
  • 5G Light Golden Brown 32440118280239 5G Light Golden Brown
  • 6G Dark Golden Blonde 32440118313007 6G Dark Golden Blonde
  • 8G Golden Blonde 32440118345775 8G Golden Blonde
  • 5WB Light Warm Beige Brown 32440118378543 5WB Light Warm Beige Brown
  • 6WB Dark Warm Beige Blonde 32440118411311 6WB Dark Warm Beige Blonde
  • 7WB Medium Warm Beige Blonde 32440118444079 7WB Medium Warm Beige Blonde
  • 1B Blue Black 32440118476847 1B Blue Black
  • 3V Dark Plum 32440118509615 3V Dark Plum
  • 4VV Medium Intense Violet 32440118542383 4VV Medium Intense Violet
  • 6VV Intense Violet 32440118575151 6VV Intense Violet
  • 4NRV Medium Natural Red Violet Brown 32440118607919 4NRV Medium Natural Red Violet Brown
  • 5RR Intense Red 32440118640687 5RR Intense Red
  • 8NRG Natural Rose Gold Blonde 32440118673455 8NRG Natural Rose Gold Blonde
  • 8BA Blue Ash Blonde 32440118706223 8BA Blue Ash Blonde
+ See More Colors
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60mL I 2 FL.OZ
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Natural Black, fall in love with this deep bold shade, powerful enough to subdue even the most resistant grays.

Recommended for:

  • Deepening black to light brown hair.
  • 100% gray coverage.
  • At home hair color newbies and experts alike.


87% Naturally-Derived.*

Dark Natural Brown, a classy and timeless go to when you want grays to completely disappear into a deep rich, elegant shade of brunette.

Recommended for

  • Black to dark brown hair.
  • 100% gray coverage.
  • At home hair color newbies and experts alike.

89% Naturally-Derived.*


Medium Natural Brown, this gorgeous velvety chocolate shade of brunette will leave your hair incredibly shiny and feeling soft and silky. And grays? What grays?

Recommended for:

  • for dark brown to medium brown hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add a bit of 4VV to 4N for a customized dark chocolate shade.

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 4N

Natural Brown, this stunning & always in style hue is ideal when you crave a natural-looking shade of brunette.

Recommended for:

  • for dark brown to light brown hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add a little 5WB to 5N for a little kiss of warmth.

90% Naturally-Derived.*

Dark Natural Blonde, a simply gorgeous go-to shade that tiptoes in-between light brunette & dark blonde and offers impeccable gray coverage.

Recommended for:

  • for medium brown to dark blonde hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Ultimate natural-looking shade result on 100% white-gray hair.

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 6N

Medium Natural Blonde, a luxurious shade for the most sophisticated & alluring blondes.

Recommended for:

  • for dark blonde to medium blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 7 Medium Natural Blonde.

Tip: Going lightener than 2 levels could cause a warmer blonde result.

91% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 7N

Natural Blonde, this gorgeous shade is idyllic for creating chic & classic blondes.

Recommended for:

  • for medium blonde to blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 8 Natural Blonde.

Tip: Going lighter that 2 levels could cause a warmer blonde result. Add just a bit of 8NRG to 8N for a little dash of Rose-y gold hue.

91% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 8N

Natural Blonde, this gorgeous shade is idyllic for creating chic & classic blondes.

Recommended for:

  • for medium blonde to light blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 9 Light Natural Blonde.

Tip: Going lighter than 2 levels could cause a warmer blonde result.

91% Naturally-Derived.*

Lightest Natural Blonde, watch your hair illuminate the room with this delicate blonde-est of blonde shade.

Recommended for:

  • for blonde to light blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 10 Lightest Natural Blonde.

Tip: Going lighter than 2 levels could cause a warmer blonde result.

92% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 10N

Light Ash Brown, look no further for that trendy-mushroom brunette or if you just want to tone down the warmth in your hair.

Recommended for:

  • for dark brown and light brown hair.
  • for 100% gray hair.
  • for at home hair color newbies and experts alike.

Tip: When going lighter, stay within 2 levels for optimal cool results.

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 5A

Dark Ash Blonde, is unsurpassed when creating attractive cool tones without going full-blown blonde.

Recommended for:

  • for medium brown and light brown hair.
  • for 100% gray hair.
  • for at home hair color newbies and experts alike.

Tip: When going lighter stay within 2 levels for optimal cool results.

91% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 6A

Medium Ash Blonde, search no longer for that fashionable taupe-y hue with this lovely shade of blonde.

Recommended for:

  • for light brown to medium blonde hair.
  • for at home hair color newbies and experts alike.

Tip: When going lighter stay within 2 levels for optimal cool results.

91% Naturally-Derived.*

Light Golden Brown, an infusion of warmth & shine for a subtle, yet radiant golden brunette shade.

Recommended for:

  • for dark brown to light brown hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add 5G to 5RR for a customized Red-Gold shade.

89% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 5G

Dark Golden Blonde, a lovely luminescent hue that will enhance the deepest blondes to a rich golden shade.

Recommended for:

  • for medium brown to dark blonde hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add 6G to 6WB to kick up the Warmth

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 5G

Golden Blonde, velvety-golden tones give you a dazzling sun-kissed shade of blonde.

Recommended for:

  • for dark blonde to blond hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray the white hairs will cover to a level 8 Golden Blonde.

Tip: Add 8G to 8NRG to kick up the Golden tones.

91% Naturally-Derived.*

Light Warm Beige Brown, add a little more flavor to ordinary, everyday dullness with a slash of warm beige tones.

Recommended for:

  • for dark brown to light brown hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add 5WB to 5G to kick up the warmth.

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 5WB

Dark Warm Beige Brown, this shade takes dark blondes to the next level, delivering deep, plush, & glowing warm beige tones.

Recommended for:

  • for medium brown to dark blonde hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add 6WB to 6G to kick up the warmth. 90% Naturally – Derived.*

Medium Warm Beige Blonde: Wake up your blonde with this gorgeous warm beige.

Recommended for:

  • for medium blonde and blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray the white hairs will cover to a level 7 Medium Warm Beige Blonde.

91% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 7WB

Blue Black, this opaque & lush midnight blue shade is filled with intense inky black tones for a truest blue black.

Recommended for:

  • for black to light brown hair.
  • for up to 50% gray hair.
  • for at home hair color newbies and experts alike.

Note: for gray coverage 75%-100% add 1N to color formula.

If applied 75% to 100% gray without adding 1N will result in more intense blue tones.

90% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 1B

Dark Plum, this lovely deep violet shade of brunette will provide amazing shine with enriched violet tones.

Recommended for:

  • for black to dark brown hair.
  • for at home hair color newbies and experts alike.

Note: When applied to lighter levels and/or high % of gray, will result in more intense violet tones.

Tip: For use on gray hair, add 3N to your color formula.

90% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 3V

Medium Intense Violet, pump up the energy with this eye-catching violet shade.

Recommended for:

  • for dark brown to medium brown hair.
  • for at home hair color newbies and experts alike.

Note: When applied to lighter levels and/or high % of gray, will result in more intense violet tones. For use on gray hair add 4N to your color formula.

Tip: Add a bit of 4VV to 4NRV to kick up the violet tones.

91% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 4VV

Intense Violet, this bold & vivid shade is an infusion of abundant violet tones.

Recommended for:

  • for medium brown to dark blonde hair.
  • for at home hair color newbies and experts alike.

Note: When applied to lighter levels or a high % of gray, will result in more intense violet tones. For use on gray hair add 6N to your color formula.

Tip: Add to 5RR to 6VV to customize a Red –Violet shade.

91% Naturally - Derived.*

Model is portraying the results of shade 6VV

Medium Natural Red-Violet Brown, a ravishing burgundy-red brunette shade is sure to bring out your playful side.

Recommended for:

  • for dark brown to medium brown hair.
  • for up to 50% gray hair.
  • for at home hair color newbies and experts alike.

Note: For use on 75%-100% gray hair add 4N

Tip: Add 4VV to kick up the violet tones.

90% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 4NRV

Intense Red, this vibrant shade will hold you captivated with intense fiery red tones.

Recommended for:

  • for dark brown to medium brown hair.
  • for at home hair color newbies and experts alike.

Note: applied to lighter levels and/or high % of gray, will result in more intense violet tones.

Tip: Add 5N to 5RR to create a customized Natural Red shade to cover 100% gray hair for a beautiful natural-looking red shade result.

89% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 5RR

Natural Rose Gold Blonde, Warm up your look with our cozy natural rose gold blonde. This strawberry blonde will give you a gorgeous and flirty glow.

Recommended for:

  • for dark blonde to blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 8, Blonde.

Tip: Energize dull-ashy gray hair with a few 8NRG lowlights.

91% Naturally - Derived.*

Blue Ash Blonde, embrace the gray with the coolest take on the silver trend, be bold (and cool) with this smoky silver-ash!

Recommended for:

  • for dark blonde to blonde hair.
  • for at home hair color newbies and experts alike.

Note: Applied to lighter level or high % of gray, will result in more intense blue gray tones. For a balance, natural –looking gray hair coverage result, add 6N to your color formula.

Tip: 8BA is an awesome go-to for lightening light brunette/darkest blondes 2 levels while simultaneously cooling off unwanted warmth before adding highlights.

91% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 8BA on 100% white/gray hair.

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  • COCONUT, PALM & ORCHID
    PLANT MILKS
    COCONUT, PALM &
    ORCHID PLANT MILKS
  • VEGAN
    FORMULA*
  • Animal
    Test-Free
No text
  • PHTHALATES
  • PARABENS
  • SILICONE

*Free from animal-derived ingredients.

*Free from animal-derived ingredients.

WE ALWAYS USE A BLEND OF NATURALLY-DERIVED +
PURELY SCIENCE INGREDIENTS

We hold ourselves to high standards and use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. In the Better Natured® line, the percent naturally-derived varies from product to product and ranges from 86% to 99%.

LEARN MORE

Better Natured® at home salon-quality Hair color

100% OF WOMEN

Agree it delivers salon-quality, radiant color!**

94% OF WOMEN

Agree the gray coverage is Impeccable!**

90% OF WOMEN

Agree that their hair feels DRAMATICALLY conditioned after coloring.**

** In salon panel test.

SEE THE SHADES WITHIN THEIR TOTAL FAMILIES

  • Blacks/Browns
  • Blondes
  • Reds
circle in camera

Not sure which shade
is right for you?

Take our quiz to try on your
ideal shade.

  • 1N Black 1N BLACK
  • 3N dark natural brown 3N dark
    natural brown
  • 4N medium natural brown< 4N medium
    natural brown
  • 4NRV Medium Natural Red Violet Brown 4NRV Medium Natural Red Violet Brown
  • 1B blue black 1B blue black
  • 5N natural brown 5N natural brown
  • 5A light ash brown 5A light
    ash brown
  • 5G light golden brown 5G light
    golden brown
  • 5WB light warm beige brown 5WB light warm beige brown
  • 1N Black 6N Dark natural blonde
  • 3N dark natural brown 7N medium natural blonde
  • 4N medium natural brown< 8N natural
    blonde
  • 4NRV Medium Natural Red Violet Brown 9N light natural blonde
  • 1B blue black 10N lightest natural blonde
  • 5N natural brown 6a dark ash blonde
  • 5A light ash brown 7a medium ash blonde
  • 5G light golden brown 6g Dark golden blonde
  • 6WB Dark natural blonde 6WB Dark natural blonde
  • 5WB light warm beige brown 7WB medium warm beige blonde
  • 5WB light warm beige brown 8G golden blonde
  • 1N Black 5rr intense red
  • 3N dark natural brown 8nrg natural gold blonde
  • 4N medium natural brown< 8ba blue ash blonde
  • 4NRV Medium Natural Red Violet Brown 3v dark plum
  • 1B blue black 4vv medium intense violet
  • 5N natural brown 6vv intense
    violet
circle in camera

Not sure which shade is
right for you?

Take our quiz to try on your ideal shade.

1N Black 32440117887023

1N Black

Natural Black, fall in love with this deep bold shade, powerful enough to subdue even the most resistant grays.

Recommended for:

  • Deepening black to light brown hair.
  • 100% gray coverage.
  • At home hair color newbies and experts alike.


87% Naturally-Derived.*

3N Dark Natural Brown 32440117919791

3N Dark Natural Brown

Dark Natural Brown, a classy and timeless go to when you want grays to completely disappear into a deep rich, elegant shade of brunette.

Recommended for

  • Black to dark brown hair.
  • 100% gray coverage.
  • At home hair color newbies and experts alike.

89% Naturally-Derived.*


4N Medium Natural Brown 32440117952559

4N Medium Natural Brown

Medium Natural Brown, this gorgeous velvety chocolate shade of brunette will leave your hair incredibly shiny and feeling soft and silky. And grays? What grays?

Recommended for:

  • for dark brown to medium brown hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add a bit of 4VV to 4N for a customized dark chocolate shade.

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 4N

5N Natural Brown 32440117985327

5N Natural Brown

Natural Brown, this stunning & always in style hue is ideal when you crave a natural-looking shade of brunette.

Recommended for:

  • for dark brown to light brown hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add a little 5WB to 5N for a little kiss of warmth.

90% Naturally-Derived.*

5A Light Ash Brown 32440118181935

5A Light Ash Brown

Light Ash Brown, look no further for that trendy-mushroom brunette or if you just want to tone down the warmth in your hair.

Recommended for:

  • for dark brown and light brown hair.
  • for 100% gray hair.
  • for at home hair color newbies and experts alike.

Tip: When going lighter, stay within 2 levels for optimal cool results.

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 5A

5G Light Golden Brown 32440118280239

5G Light Golden Brown

Light Golden Brown, an infusion of warmth & shine for a subtle, yet radiant golden brunette shade.

Recommended for:

  • for dark brown to light brown hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add 5G to 5RR for a customized Red-Gold shade.

89% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 5G

5WB Light Warm Beige Brown 32440118378543

5WB Light Warm Beige Brown

Light Warm Beige Brown, add a little more flavor to ordinary, everyday dullness with a slash of warm beige tones.

Recommended for:

  • for dark brown to light brown hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add 5WB to 5G to kick up the warmth.

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 5WB

1B Blue Black 32440118476847

1B Blue Black

Blue Black, this opaque & lush midnight blue shade is filled with intense inky black tones for a truest blue black.

Recommended for:

  • for black to light brown hair.
  • for up to 50% gray hair.
  • for at home hair color newbies and experts alike.

Note: for gray coverage 75%-100% add 1N to color formula.

If applied 75% to 100% gray without adding 1N will result in more intense blue tones.

90% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 1B

4NRV Medium Natural Red Violet Brown 32440118607919

4NRV Medium Natural Red Violet Brown

Medium Natural Red-Violet Brown, a ravishing burgundy-red brunette shade is sure to bring out your playful side.

Recommended for:

  • for dark brown to medium brown hair.
  • for up to 50% gray hair.
  • for at home hair color newbies and experts alike.

Note: For use on 75%-100% gray hair add 4N

Tip: Add 4VV to kick up the violet tones.

90% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 4NRV

6N Dark Natural Blonde 32440118018095

6N Dark Natural Blonde

Dark Natural Blonde, a simply gorgeous go-to shade that tiptoes in-between light brunette & dark blonde and offers impeccable gray coverage.

Recommended for:

  • for medium brown to dark blonde hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Ultimate natural-looking shade result on 100% white-gray hair.

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 6N

7N Medium Natural Blonde 32440118050863

7N Medium Natural Blonde

Medium Natural Blonde, a luxurious shade for the most sophisticated & alluring blondes.

Recommended for:

  • for dark blonde to medium blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 7 Medium Natural Blonde.

Tip: Going lightener than 2 levels could cause a warmer blonde result.

91% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 7N

8N Natural Blonde 32440118083631

8N Natural Blonde

Natural Blonde, this gorgeous shade is idyllic for creating chic & classic blondes.

Recommended for:

  • for medium blonde to blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 8 Natural Blonde.

Tip: Going lighter that 2 levels could cause a warmer blonde result. Add just a bit of 8NRG to 8N for a little dash of Rose-y gold hue.

91% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 8N

9N Light Natural Blonde 32440118116399

9N Light Natural Blonde

Natural Blonde, this gorgeous shade is idyllic for creating chic & classic blondes.

Recommended for:

  • for medium blonde to light blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 9 Light Natural Blonde.

Tip: Going lighter than 2 levels could cause a warmer blonde result.

91% Naturally-Derived.*

10N Lightest Natural Blonde 32440118149167

10N Lightest Natural Blonde

Lightest Natural Blonde, watch your hair illuminate the room with this delicate blonde-est of blonde shade.

Recommended for:

  • for blonde to light blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 10 Lightest Natural Blonde.

Tip: Going lighter than 2 levels could cause a warmer blonde result.

92% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 10N

6A Dark Ash Blonde 32440118214703

6A Dark Ash Blonde

Dark Ash Blonde, is unsurpassed when creating attractive cool tones without going full-blown blonde.

Recommended for:

  • for medium brown and light brown hair.
  • for 100% gray hair.
  • for at home hair color newbies and experts alike.

Tip: When going lighter stay within 2 levels for optimal cool results.

91% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 6A

7A Medium Ash Blonde 32440118247471

7A Medium Ash Blonde

Medium Ash Blonde, search no longer for that fashionable taupe-y hue with this lovely shade of blonde.

Recommended for:

  • for light brown to medium blonde hair.
  • for at home hair color newbies and experts alike.

Tip: When going lighter stay within 2 levels for optimal cool results.

91% Naturally-Derived.*

6G Dark Golden Blonde 32440118313007

6G Dark Golden Blonde

Dark Golden Blonde, a lovely luminescent hue that will enhance the deepest blondes to a rich golden shade.

Recommended for:

  • for medium brown to dark blonde hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add 6G to 6WB to kick up the Warmth

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 5G

8G Golden Blonde 32440118345775

8G Golden Blonde

Golden Blonde, velvety-golden tones give you a dazzling sun-kissed shade of blonde.

Recommended for:

  • for dark blonde to blond hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray the white hairs will cover to a level 8 Golden Blonde.

Tip: Add 8G to 8NRG to kick up the Golden tones.

91% Naturally-Derived.*

6WB Dark Warm Beige Blonde 32440118411311

6WB Dark Warm Beige Blonde

Dark Warm Beige Brown, this shade takes dark blondes to the next level, delivering deep, plush, & glowing warm beige tones.

Recommended for:

  • for medium brown to dark blonde hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add 6WB to 6G to kick up the warmth. 90% Naturally – Derived.*

7WB Medium Warm Beige Blonde 32440118444079

7WB Medium Warm Beige Blonde

Medium Warm Beige Blonde: Wake up your blonde with this gorgeous warm beige.

Recommended for:

  • for medium blonde and blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray the white hairs will cover to a level 7 Medium Warm Beige Blonde.

91% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 7WB

3V Dark Plum 32440118509615

3V Dark Plum

Dark Plum, this lovely deep violet shade of brunette will provide amazing shine with enriched violet tones.

Recommended for:

  • for black to dark brown hair.
  • for at home hair color newbies and experts alike.

Note: When applied to lighter levels and/or high % of gray, will result in more intense violet tones.

Tip: For use on gray hair, add 3N to your color formula.

90% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 3V

4VV Medium Intense Violet 32440118542383

4VV Medium Intense Violet

Medium Intense Violet, pump up the energy with this eye-catching violet shade.

Recommended for:

  • for dark brown to medium brown hair.
  • for at home hair color newbies and experts alike.

Note: When applied to lighter levels and/or high % of gray, will result in more intense violet tones. For use on gray hair add 4N to your color formula.

Tip: Add a bit of 4VV to 4NRV to kick up the violet tones.

91% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 4VV

6VV Intense Violet 32440118575151

6VV Intense Violet

Intense Violet, this bold & vivid shade is an infusion of abundant violet tones.

Recommended for:

  • for medium brown to dark blonde hair.
  • for at home hair color newbies and experts alike.

Note: When applied to lighter levels or a high % of gray, will result in more intense violet tones. For use on gray hair add 6N to your color formula.

Tip: Add to 5RR to 6VV to customize a Red –Violet shade.

91% Naturally - Derived.*

Model is portraying the results of shade 6VV

5RR Intense Red 32440118640687

5RR Intense Red

Intense Red, this vibrant shade will hold you captivated with intense fiery red tones.

Recommended for:

  • for dark brown to medium brown hair.
  • for at home hair color newbies and experts alike.

Note: applied to lighter levels and/or high % of gray, will result in more intense violet tones.

Tip: Add 5N to 5RR to create a customized Natural Red shade to cover 100% gray hair for a beautiful natural-looking red shade result.

89% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 5RR

8NRG Natural Rose Gold Blonde 32440118673455

8NRG Natural Rose Gold Blonde

Natural Rose Gold Blonde, Warm up your look with our cozy natural rose gold blonde. This strawberry blonde will give you a gorgeous and flirty glow.

Recommended for:

  • for dark blonde to blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 8, Blonde.

Tip: Energize dull-ashy gray hair with a few 8NRG lowlights.

91% Naturally - Derived.*

8BA Blue Ash Blonde 32440118706223

8BA Blue Ash Blonde

Blue Ash Blonde, embrace the gray with the coolest take on the silver trend, be bold (and cool) with this smoky silver-ash!

Recommended for:

  • for dark blonde to blonde hair.
  • for at home hair color newbies and experts alike.

Note: Applied to lighter level or high % of gray, will result in more intense blue gray tones. For a balance, natural –looking gray hair coverage result, add 6N to your color formula.

Tip: 8BA is an awesome go-to for lightening light brunette/darkest blondes 2 levels while simultaneously cooling off unwanted warmth before adding highlights.

91% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 8BA on 100% white/gray hair.

betternatured box and products

what’s in the box? with every order you receive:

  • Your Best Match Hair Color Shade
  • Cream Activator
  • Shampoo & Conditioner Packettes
  • Applicator Bottle
  • Instruction Sheet
  • 1 Pair of Gloves
  • Barrier Cream
  • Cleansing Wipe

Speak with a Better Natured educator

educator

Better Natured® from the zotos professional experts

Our Zotos Professional on-site Green Circle Salon tests every product with stylists and clients to make sure they meet our rigorous standards.

Founded in New York in 1929, Zotos Professional revolutionized the salon industry with state of the art innovations for professional salon services. Nearly a century later, we pride ourselves on making powerful salon products that make astonishing beauty transformations possible, every single day.

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hair coloring process

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Color Care Shampoo

Color Care Shampoo $20.00

Color Correcting Cream – Purple

Color Correcting Cream – Purple $22.00

Color Care Deep Conditioning Balm

Color Care Deep Conditioning Balm $22.00