Sign up and SAVE 20% off your first order (1) See Details

Sign up and SAVE 20% off your first order (1) See Details

We Make The Formulas You Have The Fun

You can’t properly play with your hair unless your product game is on point—and that starts with remarkable ingredients.

We know, because our roots (the hair kind and the history kind) are in developing salon products for stylists who demand formulas that can keep up with their creativity—just like you. So how do we do it? First, we decide exactly how powerful each product needs to be in order to give you that “WHOA” result. We start with the highest number of naturally-derived ingredients possible and only then do we add efficient levels of synthetic ingredients to make sure our formulas exceed your expectations. 

Check out our signature triple plant milk blend of Coconut, Orchid and Tahitian Palm. These three remarkable ingredients work together to deliver high-performance, “OMG” conditioning results to hair, and you guessed it, all are sustainably sourced and 100% natural.  All of the Better Natured™ products use this Triple Plant Milk blend because it is beneficial, water soluble, more stable than oils and so light that it can be used even on fine hair.

OUR VISIONOF CLEAN

There is always a cleaner way that is better for the planet we share. And we’ll stop at nothing to find it, day in and day out. Our pledge is to deliver clean hair products without compromising performance.

Nowadays, clean can mean different things to different brands. As a global company with a rich 90-year history in the salon professional industry, we are held to a higher standard than are most new start-up brands today.

For us, clean means products that have been rigorously tested for efficacy, are compliant with European and North American regulatory standards and are free from our top 12 ingredient taboos: silicones, parabens, SLS/SLES (Sodium Lauryl Sulfate and Sodium Laureth Sulfate) sulfates, petrolatum, mineral oil, phthalates, gluten, animal by-products, chemical sunscreens, microbeads, BPA and formaldehyde-releasing agents.

Yes Image
  • COCONUT, PALM & ORCHID PLANT MILKS
    COCONUT, PALM & ORCHID PLANT MILKS
  • VEGAN FORMULAS
    VEGAN FORMULAS
  • BIODEGRADABLE FORMULAS
    BIODEGRADABLE FORMULAS
  • UP TO 50% PCR** BOTTLE & BPA FREE
    UP TO 50% PCR** BOTTLE & BPA FREE
  • COLOR SAFE
    COLOR SAFE
  • NON-GMO
    NON-GMO
No Image
  • SILICONE
    SILICONE
  • GLUTEN
    GLUTEN
  • MINERAL OIL
    MINERAL OIL
  • DYES
    DYES
  • SLS/SLES*** SULFATES
    SLS/SLES*** SULFATES
  • PHTHALATES
    PHTHALATES
  • PARABENS
    PARABENS

**Post-consumer recycled content.

***SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate.

Criteria for our vegan product formulations

Our vegan product formulas are completely free from animal-based ingredients, such as milk or honey. Nor do we use ingredients derived from animal raw materials such as crustacean shells (chitin), keratin, silk, or beef tallow in our vegan product formulations. Our vegan cosmetic ingredients must therefore meet stringent requirements. Compliance with these criteria must be confirmed in writing by our suppliers. Please don't hesitate to contact our Customer Service at hello@betternatured.com or 1-800-242-9283 to learn more.

Vegan Image
Not enough quantity available
Cart

SHOPPING CART

Hide cart drawer

Free Shipping on orders over $45 or with special offer code.

Due to recently increased demand, we're currently experiencing a two to three week backlog in shipping orders. We'll notify you as soon as your order has shipped! We appreciate your patience!