Take our color quiz and discover your ideal shade
Better Natured® Hair Color Kit
1N Black – 90% NATURALLY-DERIVED
3N Dark Natural Brown – 90% NATURALLY-DERIVED
4N Medium Natural Brown – 90% NATURALLY-DERIVED
5N Natural Brown – 90% NATURALLY-DERIVED
6N Dark Natural Blonde – 90% NATURALLY-DERIVED
7N Medium Natural Blonde – 90% NATURALLY-DERIVED
8N Natural Blonde – 90% NATURALLY-DERIVED
9N Light Natural Blonde – 90% NATURALLY-DERIVED
10N Lightest Natural Blonde – 90% NATURALLY-DERIVED
5A Light Ash Brown – 90% NATURALLY-DERIVED
6A Dark Ash Blonde – 90% NATURALLY-DERIVED
7A Medium Ash Blonde – 90% NATURALLY-DERIVED
5G Light Golden Brown – 90% NATURALLY-DERIVED
6G Dark Golden Blonde – 90% NATURALLY-DERIVED
8G Golden Blonde – 90% NATURALLY-DERIVED
5WB Light Warm Beige Brown – 90% NATURALLY-DERIVED
6WB Dark Warm Beige Blonde – 90% NATURALLY-DERIVED
7WB Medium Warm Beige Blonde – 90% NATURALLY-DERIVED
1B Blue Black – 90% NATURALLY-DERIVED
3V Dark Plum – 90% NATURALLY-DERIVED
4VV Medium Intense Violet – 90% NATURALLY-DERIVED
6VV Intense Violet – 90% NATURALLY-DERIVED
4NRV Medium Natural Red Violet Brown – 90% NATURALLY-DERIVED
5RR Intense Red – 90% NATURALLY-DERIVED
8NRG Natural Rose Gold Blonde – 90% NATURALLY-DERIVED
8BA Blue Ash Blonde – 90% NATURALLY-DERIVED
WE ALWAYS USE A BLEND OF NATURALLY-DERIVED +
PURELY SCIENCE INGREDIENTS
We hold ourselves to high standards and use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. In the Better Natured® line, the percent naturally-derived varies from product to product and ranges from 86% to 99%.
LEARN MOREHow To Use
It’s super-important to perform a skin allergy test 48 hours before each use of this Hair Color (or any Hair Color for that matter). To find out how, refer to the enclosed safety warnings insert inside of your Hair Color carton. Be sure to read through all safety instructions before coloring, to make sure everything goes off without a hitch.
- 1
Start with hair that’s dry, brushed, unwashed, and free of styling products.
- 2
Wear a shirt that buttons or zips up the front. You’ll thank us later.
- 3
Protect clothing and surfaces with an old towel. (Our colors are pretty, but they look best on hair.)
- 4
Depending on how long your hair is, you may want to divide it into 4 sections and secure it with plastic clips. (Or our cute Better Natured bobby pins!)
- 5
Apply barrier cream to your scalp along the hairline to help protect skin from color stains, avoiding the hair itself.
- 6
Put on your gloves—it’s go time!
Whether you chose to paint it on or bottle it up, achieving the ideal shade is all in how you mix it. Because of the expertly engineered “not-too-thick, not-too-drippy” viscosity of our formula, either one works just as well, and is just as easy—you do you.
Whichever mixing method you chose, stick to this color-to-developer ratio:
1:1 (2 fl oz/60 ml color and 2 fl oz/60 ml developer)
Team Bottle:
- Pour developer into applicator bottle
- Add Hair Color
- Shake well
Team Bowl & Brush:
- Pour developer into bowl
- Add Hair Color
- Mix well with brush
Follow these directions if you color every 4-8 weeks with the same (or similar) shade.
Total Time: 35-45 minutes
STEP 1
Color your new growth (roots) using either the bottle or brush to apply mixture onto vertical partings. Starting in the front, work your way down in rows about ¼” apart, then repeat in the back. (Unclip and re-clip each section as you go if necessary.) You should use about half the color mixture, avoiding previously colored hair.
STEP 2
Leave color on for 30 minutes. If covering stubborn grays or using a vibrant shade, leave on for an additional 10 minutes. Keep the good vibes going by doing something fun while you wait. (We suggest catching up on your favorite show. With snacks.)
STEP 3
If necessary, apply the remaining color mixture to hair lengths and ends, starting where the roots stop. Massage color down entire length of hair to the ends, section by section, using a wide-tooth comb, color brush or gloved fingers to distribute evenly. Leave on for another 5 minutes.
STEP 4
Rinse well with warm water until it runs clear, then wash with Better Natured® Color Care Shampoo and then condition with either Better Natured® Color Care Conditioner or Conditioning Balm. (FYI, our color leaves hair so silky-soft, you might feel like you’ve already conditioned!) Finally, use the cleansing wipe to remove any remaining color from skin.
STEP 5
Dry off and admire your new shade for as long as necessary. (We’ll wait.)
Follow these directions if you haven’t colored in more than three months, are switching to a darker or red shade, or if you’re an at home hair color virgin. (You never forget your first time.)
Total Time: 35-45 minutes
STEP 1
Color your new growth (roots) using either the bottle or brush to apply mixture onto vertical partings. Starting in the front, work your way down in rows about ¼” apart, then repeat in the back. (Unclip and re-clip each section as you go if necessary.) You should use about half the color mixture. Set timer for 35 min.
STEP 2
Apply the remaining color mixture to hair lengths and ends, starting where the roots stop. Massage color down entire length of hair to the ends, section by section, using a wide-tooth comb, color brush or gloved fingers to distribute evenly.
STEP 3
If covering stubborn grays or using a vibrant shade, leave on for an additional 10 minutes. Keep the good vibes going by doing something fun while you wait. (We suggest catching up on your favorite show. With snacks.)
STEP 4
Rinse well with warm water until it runs clear, then wash with Better Natured Color Care Shampoo and then condition with either Better Natured Color Care Conditioner or Conditioning Balm. (FYI, our color leaves hair so silky-soft, you might feel like you’ve already conditioned!) Finally, use the cleansing wipe to remove any remaining color from skin.
STEP 5
Dry off and admire your new shade for as long as necessary. (We’ll wait.)
Ingredients
The secret ingredient in Better Natured® is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.
WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, P-PHENYLENEDIAMINE, RESORCINOL, GLYCERYL STEARATE, SODIUM COCO-SULFATE, SORBITOL, AMMONIUM HYDROXIDE, ERYTHORBIC ACID, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, N,N-BIS(2-HYDROXYETHYL)- P-PHENYLENEDIAMINE SULFATE, 1-NAPHTHOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ACRYLATES/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, M-AMINOPHENOL, PHOSPHORIC ACID, POLYQUATERNIUM-53, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, PHENOXYETHANOL, LINALOOL, CITRONELLOL, FRAGRANCE/PARFUM.
More About Our IngredientsBenefits
Our first highly naturally-derived* professionally-developed permanent hair color formula with Coconut Oil and a signature triple plant-milk blend of Tahitian Palm Milk, Coconut Milk and Orchid Milk.
- Better Natured® Liqui-Creme Hair Color delivers salon-quality, radiant color. 100% of women who tried it agree!**
- It provides rich, dimensional, vibrant color that lasts for up to 8 weeks.
- And, the gray coverage? Impeccable! In fact, 94% of women who tried it agree.**
- Our precisely calibrated technology allows YOU the freedom to mix shades for a customized result. That means that if you mix 1 ounce 6G with 1 ounce of 8G your result will be an exact 7G. Just be sure to follow our mixing instructions and always mix in equal parts color + developer.
** In salon panel test.
- Our exotic passion flower fragrance gives your coloring session a tropical vibe.
- The just-right liquid-crème viscosity gives you the versatility to mix with either a bottle or bowl and brush.
- Better Natured® Liqui-Creme Hair Color is gentle on the hair and scalp.
- Better Natured® Liqui-Creme Hair Color leaves hair so soft and silky smooth, you might feel like you’ve already conditioned!
- In fact, 90% of women who tried it agree that their hair feels DRAMATICALLY conditioned after coloring.**
- After coloring, color looks healthy, shiny and vibrant. Remember to use Better Natured® Color Care Shampoo & Conditioner every time you wash your hair, to KEEP your color vibrant and your hair silky soft.
- *Better Natured® Liqui-Creme Hair Color shades range between 87% - 92% naturally-derived depending on the shade. We use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing.
Better Natured® at home salon-quality Hair color
100% OF WOMEN
Agree it delivers salon-quality, radiant color!**
94% OF WOMEN
Agree the gray coverage is Impeccable!**
90% OF WOMEN
Agree that their hair feels DRAMATICALLY conditioned after coloring.**
** In salon panel test.
SEE THE SHADES WITHIN THEIR TOTAL FAMILIES
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![1N Black]()
1N BLACK
-
![3N dark natural brown]()
3N dark
natural brown -
![4N medium natural brown<]()
4N medium
natural brown -
![4NRV Medium Natural Red Violet Brown]()
4NRV Medium
Natural Red
Violet Brown
-
![1B blue black]()
1B blue black
-
![5N natural brown]()
5N natural brown
-
![5A light ash brown]()
5A light
ash brown -
![5G light golden brown]()
5G light
golden brown -
![5WB light warm beige brown]()
5WB light warm
beige brown
-
![1N Black]()
6N Dark natural
blonde
-
![3N dark natural brown]()
7N medium natural blonde
-
![4N medium natural brown<]()
8N natural
blonde -
![4NRV Medium Natural Red Violet Brown]()
9N light natural
blonde
-
![1B blue black]()
10N lightest natural blonde
-
![5N natural brown]()
6a dark ash
blonde
-
![5A light ash brown]()
7a medium ash
blonde
-
![5G light golden brown]()
6g Dark golden
blonde
-
![6WB Dark natural blonde]()
6WB Dark natural
blonde
-
![5WB light warm beige brown]()
7WB medium warm beige blonde
-
![5WB light warm beige brown]()
8G golden blonde
-
![1N Black]()
5rr intense red
-
![3N dark natural brown]()
8nrg natural gold blonde
-
![4N medium natural brown<]()
8ba blue ash blonde
-
![4NRV Medium Natural Red Violet Brown]()
3v dark plum
-
![1B blue black]()
4vv medium intense violet
-
![5N natural brown]()
6vv intense
violet
1N Black
Natural Black, fall in love with this deep bold shade, powerful enough to subdue even the most resistant grays.
Recommended for:
- Deepening black to light brown hair.
- 100% gray coverage.
- At home hair color newbies and experts alike.
87% Naturally-Derived.*
3N Dark Natural Brown
Dark Natural Brown, a classy and timeless go to when you want grays to completely disappear into a deep rich, elegant shade of brunette.
Recommended for
- Black to dark brown hair.
- 100% gray coverage.
- At home hair color newbies and experts alike.
89% Naturally-Derived.*
4N Medium Natural Brown
Medium Natural Brown, this gorgeous velvety chocolate shade of brunette will leave your hair incredibly shiny and feeling soft and silky. And grays? What grays?
Recommended for:
- for dark brown to medium brown hair.
- for 100% gray coverage.
- for at home hair color newbies and experts alike.
Tip: Add a bit of 4VV to 4N for a customized dark chocolate shade.
90% Naturally-Derived.*
Model's hair color has been digitally retouched to represent shade 4N
5N Natural Brown
Natural Brown, this stunning & always in style hue is ideal when you crave a natural-looking shade of brunette.
Recommended for:
- for dark brown to light brown hair.
- for 100% gray coverage.
- for at home hair color newbies and experts alike.
Tip: Add a little 5WB to 5N for a little kiss of warmth.
90% Naturally-Derived.*
5A Light Ash Brown
Light Ash Brown, look no further for that trendy-mushroom brunette or if you just want to tone down the warmth in your hair.
Recommended for:
- for dark brown and light brown hair.
- for 100% gray hair.
- for at home hair color newbies and experts alike.
Tip: When going lighter, stay within 2 levels for optimal cool results.
90% Naturally-Derived.*
Model's hair color has been digitally retouched to represent shade 5A
5G Light Golden Brown
Light Golden Brown, an infusion of warmth & shine for a subtle, yet radiant golden brunette shade.
Recommended for:
- for dark brown to light brown hair.
- for 100% gray coverage.
- for at home hair color newbies and experts alike.
Tip: Add 5G to 5RR for a customized Red-Gold shade.
89% Naturally-Derived.*
Model's hair color has been digitally retouched to represent shade 5G
5WB Light Warm Beige Brown
Light Warm Beige Brown, add a little more flavor to ordinary, everyday dullness with a slash of warm beige tones.
Recommended for:
- for dark brown to light brown hair.
- for 100% gray coverage.
- for at home hair color newbies and experts alike.
Tip: Add 5WB to 5G to kick up the warmth.
90% Naturally-Derived.*
Model's hair color has been digitally retouched to represent shade 5WB
1B Blue Black
Blue Black, this opaque & lush midnight blue shade is filled with intense inky black tones for a truest blue black.
Recommended for:
- for black to light brown hair.
- for up to 50% gray hair.
- for at home hair color newbies and experts alike.
Note: for gray coverage 75%-100% add 1N to color formula.
If applied 75% to 100% gray without adding 1N will result in more intense blue tones.
90% Naturally - Derived.*
Model's hair color has been digitally retouched to represent shade 1B
4NRV Medium Natural Red Violet Brown
Medium Natural Red-Violet Brown, a ravishing burgundy-red brunette shade is sure to bring out your playful side.
Recommended for:
- for dark brown to medium brown hair.
- for up to 50% gray hair.
- for at home hair color newbies and experts alike.
Note: For use on 75%-100% gray hair add 4N
Tip: Add 4VV to kick up the violet tones.
90% Naturally - Derived.*
Model's hair color has been digitally retouched to represent shade 4NRV
6N Dark Natural Blonde
Dark Natural Blonde, a simply gorgeous go-to shade that tiptoes in-between light brunette & dark blonde and offers impeccable gray coverage.
Recommended for:
- for medium brown to dark blonde hair.
- for 100% gray coverage.
- for at home hair color newbies and experts alike.
Tip: Ultimate natural-looking shade result on 100% white-gray hair.
90% Naturally-Derived.*
Model's hair color has been digitally retouched to represent shade 6N
7N Medium Natural Blonde
Medium Natural Blonde, a luxurious shade for the most sophisticated & alluring blondes.
Recommended for:
- for dark blonde to medium blonde hair.
- for at home hair color newbies and experts alike.
Note: When covering gray, the white hairs will cover to a level 7 Medium Natural Blonde.
Tip: Going lightener than 2 levels could cause a warmer blonde result.
91% Naturally-Derived.*
Model's hair color has been digitally retouched to represent shade 7N
8N Natural Blonde
Natural Blonde, this gorgeous shade is idyllic for creating chic & classic blondes.
Recommended for:
- for medium blonde to blonde hair.
- for at home hair color newbies and experts alike.
Note: When covering gray, the white hairs will cover to a level 8 Natural Blonde.
Tip: Going lighter that 2 levels could cause a warmer blonde result. Add just a bit of 8NRG to 8N for a little dash of Rose-y gold hue.
91% Naturally-Derived.*
Model's hair color has been digitally retouched to represent shade 8N
9N Light Natural Blonde
Natural Blonde, this gorgeous shade is idyllic for creating chic & classic blondes.
Recommended for:
- for medium blonde to light blonde hair.
- for at home hair color newbies and experts alike.
Note: When covering gray, the white hairs will cover to a level 9 Light Natural Blonde.
Tip: Going lighter than 2 levels could cause a warmer blonde result.
91% Naturally-Derived.*
10N Lightest Natural Blonde
Lightest Natural Blonde, watch your hair illuminate the room with this delicate blonde-est of blonde shade.
Recommended for:
- for blonde to light blonde hair.
- for at home hair color newbies and experts alike.
Note: When covering gray, the white hairs will cover to a level 10 Lightest Natural Blonde.
Tip: Going lighter than 2 levels could cause a warmer blonde result.
92% Naturally-Derived.*
Model's hair color has been digitally retouched to represent shade 10N
6A Dark Ash Blonde
Dark Ash Blonde, is unsurpassed when creating attractive cool tones without going full-blown blonde.
Recommended for:
- for medium brown and light brown hair.
- for 100% gray hair.
- for at home hair color newbies and experts alike.
Tip: When going lighter stay within 2 levels for optimal cool results.
91% Naturally-Derived.*
Model's hair color has been digitally retouched to represent shade 6A
7A Medium Ash Blonde
Medium Ash Blonde, search no longer for that fashionable taupe-y hue with this lovely shade of blonde.
Recommended for:
- for light brown to medium blonde hair.
- for at home hair color newbies and experts alike.
Tip: When going lighter stay within 2 levels for optimal cool results.
91% Naturally-Derived.*
6G Dark Golden Blonde
Dark Golden Blonde, a lovely luminescent hue that will enhance the deepest blondes to a rich golden shade.
Recommended for:
- for medium brown to dark blonde hair.
- for 100% gray coverage.
- for at home hair color newbies and experts alike.
Tip: Add 6G to 6WB to kick up the Warmth
90% Naturally-Derived.*
Model's hair color has been digitally retouched to represent shade 5G
8G Golden Blonde
Golden Blonde, velvety-golden tones give you a dazzling sun-kissed shade of blonde.
Recommended for:
- for dark blonde to blond hair.
- for at home hair color newbies and experts alike.
Note: When covering gray the white hairs will cover to a level 8 Golden Blonde.
Tip: Add 8G to 8NRG to kick up the Golden tones.
91% Naturally-Derived.*
6WB Dark Warm Beige Blonde
Dark Warm Beige Brown, this shade takes dark blondes to the next level, delivering deep, plush, & glowing warm beige tones.
Recommended for:
- for medium brown to dark blonde hair.
- for 100% gray coverage.
- for at home hair color newbies and experts alike.
Tip: Add 6WB to 6G to kick up the warmth. 90% Naturally – Derived.*
7WB Medium Warm Beige Blonde
Medium Warm Beige Blonde: Wake up your blonde with this gorgeous warm beige.
Recommended for:
- for medium blonde and blonde hair.
- for at home hair color newbies and experts alike.
Note: When covering gray the white hairs will cover to a level 7 Medium Warm Beige Blonde.
91% Naturally - Derived.*
Model's hair color has been digitally retouched to represent shade 7WB
3V Dark Plum
Dark Plum, this lovely deep violet shade of brunette will provide amazing shine with enriched violet tones.
Recommended for:
- for black to dark brown hair.
- for at home hair color newbies and experts alike.
Note: When applied to lighter levels and/or high % of gray, will result in more intense violet tones.
Tip: For use on gray hair, add 3N to your color formula.
90% Naturally - Derived.*
Model's hair color has been digitally retouched to represent shade 3V
4VV Medium Intense Violet
Medium Intense Violet, pump up the energy with this eye-catching violet shade.
Recommended for:
- for dark brown to medium brown hair.
- for at home hair color newbies and experts alike.
Note: When applied to lighter levels and/or high % of gray, will result in more intense violet tones. For use on gray hair add 4N to your color formula.
Tip: Add a bit of 4VV to 4NRV to kick up the violet tones.
91% Naturally - Derived.*
Model's hair color has been digitally retouched to represent shade 4VV
6VV Intense Violet
Intense Violet, this bold & vivid shade is an infusion of abundant violet tones.
Recommended for:
- for medium brown to dark blonde hair.
- for at home hair color newbies and experts alike.
Note: When applied to lighter levels or a high % of gray, will result in more intense violet tones. For use on gray hair add 6N to your color formula.
Tip: Add to 5RR to 6VV to customize a Red –Violet shade.
91% Naturally - Derived.*
Model is portraying the results of shade 6VV
5RR Intense Red
Intense Red, this vibrant shade will hold you captivated with intense fiery red tones.
Recommended for:
- for dark brown to medium brown hair.
- for at home hair color newbies and experts alike.
Note: applied to lighter levels and/or high % of gray, will result in more intense violet tones.
Tip: Add 5N to 5RR to create a customized Natural Red shade to cover 100% gray hair for a beautiful natural-looking red shade result.
89% Naturally - Derived.*
Model's hair color has been digitally retouched to represent shade 5RR
8NRG Natural Rose Gold Blonde
Natural Rose Gold Blonde, Warm up your look with our cozy natural rose gold blonde. This strawberry blonde will give you a gorgeous and flirty glow.
Recommended for:
- for dark blonde to blonde hair.
- for at home hair color newbies and experts alike.
Note: When covering gray, the white hairs will cover to a level 8, Blonde.
Tip: Energize dull-ashy gray hair with a few 8NRG lowlights.
91% Naturally - Derived.*
8BA Blue Ash Blonde
Blue Ash Blonde, embrace the gray with the coolest take on the silver trend, be bold (and cool) with this smoky silver-ash!
Recommended for:
- for dark blonde to blonde hair.
- for at home hair color newbies and experts alike.
Note: Applied to lighter level or high % of gray, will result in more intense blue gray tones. For a balance, natural –looking gray hair coverage result, add 6N to your color formula.
Tip: 8BA is an awesome go-to for lightening light brunette/darkest blondes 2 levels while simultaneously cooling off unwanted warmth before adding highlights.
91% Naturally - Derived.*
Model's hair color has been digitally retouched to represent shade 8BA on 100% white/gray hair.
what’s in the box? with every order you receive:
- Your Best Match Hair Color Shade
- Cream Activator
- Shampoo & Conditioner Packettes
- Applicator Bottle
- Instruction Sheet
- 1 Pair of Gloves
- Barrier Cream
- Cleansing Wipe
Speak with a Better Natured educator
Better Natured® from the zotos professional experts
Our Zotos Professional on-site Green Circle Salon tests every product with stylists and clients to make sure they meet our rigorous standards.
Founded in New York in 1929, Zotos Professional revolutionized the salon industry with state of the art innovations for professional salon services. Nearly a century later, we pride ourselves on making powerful salon products that make astonishing beauty transformations possible, every single day.
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