Better Natured® Hair Color

1N Black

3N Dark Natural Brown

4N Medium Natural Brown

5N Natural Brown

6N Dark Natural Blonde

7N Medium Natural Blonde

8N Natural Blonde

9N Light Natural Blonde

10N Lightest Natural Blonde

5A Light Ash Brown

6A Dark Ash Blonde

7A Medium Ash Blonde

5G Light Golden Brown

6G Dark Golden Blonde

8G Golden Blonde

5WB Light Warm Beige Brown

6WB Dark Warm Beige Blonde

7WB Medium Warm Beige Blonde

1B Blue Black

3V Dark Plum

4VV Medium Intense Violet

6VV Intense Violet

4NRV Medium Natural Red Violet Brown

5RR Intense Red

8NRG Natural Rose Gold Blonde

8BA Blue Ash Blonde

take the quiz to try on your ideal shade

Better Natured® Hair Color

1N Black

3N Dark Natural Brown

4N Medium Natural Brown

5N Natural Brown

6N Dark Natural Blonde

7N Medium Natural Blonde

8N Natural Blonde

9N Light Natural Blonde

10N Lightest Natural Blonde

5A Light Ash Brown

6A Dark Ash Blonde

7A Medium Ash Blonde

5G Light Golden Brown

6G Dark Golden Blonde

8G Golden Blonde

5WB Light Warm Beige Brown

6WB Dark Warm Beige Blonde

7WB Medium Warm Beige Blonde

1B Blue Black

3V Dark Plum

4VV Medium Intense Violet

6VV Intense Violet

4NRV Medium Natural Red Violet Brown

5RR Intense Red

8NRG Natural Rose Gold Blonde

8BA Blue Ash Blonde

1N Black 1N Black
  • 1N Black 324401178870231N Black
  • 3N Dark Natural Brown 324401179197913N Dark Natural Brown
  • 4N Medium Natural Brown 324401179525594N Medium Natural Brown
  • 5N Natural Brown 324401179853275N Natural Brown
  • 6N Dark Natural Blonde 324401180180956N Dark Natural Blonde
  • 7N Medium Natural Blonde 324401180508637N Medium Natural Blonde
  • 8N Natural Blonde 324401180836318N Natural Blonde
  • 9N Light Natural Blonde 324401181163999N Light Natural Blonde
  • 10N Lightest Natural Blonde 3244011814916710N Lightest Natural Blonde
  • 5A Light Ash Brown 324401181819355A Light Ash Brown
  • 6A Dark Ash Blonde 324401182147036A Dark Ash Blonde
  • 7A Medium Ash Blonde 324401182474717A Medium Ash Blonde
  • 5G Light Golden Brown 324401182802395G Light Golden Brown
  • 6G Dark Golden Blonde 324401183130076G Dark Golden Blonde
  • 8G Golden Blonde 324401183457758G Golden Blonde
  • 5WB Light Warm Beige Brown 324401183785435WB Light Warm Beige Brown
  • 6WB Dark Warm Beige Blonde 324401184113116WB Dark Warm Beige Blonde
  • 7WB Medium Warm Beige Blonde 324401184440797WB Medium Warm Beige Blonde
  • 1B Blue Black 324401184768471B Blue Black
  • 3V Dark Plum 324401185096153V Dark Plum
  • 4VV Medium Intense Violet 324401185423834VV Medium Intense Violet
  • 6VV Intense Violet 324401185751516VV Intense Violet
  • 4NRV Medium Natural Red Violet Brown 324401186079194NRV Medium Natural Red Violet Brown
  • 5RR Intense Red 324401186406875RR Intense Red
  • 8NRG Natural Rose Gold Blonde 324401186734558NRG Natural Rose Gold Blonde
  • 8BA Blue Ash Blonde 324401187062238BA Blue Ash Blonde

Natural Black, fall in love with this deep bold shade, powerful enough to subdue even the most resistant grays.

Recommended for:

  • Deepening black to light brown hair.
  • 100% gray coverage.
  • At home hair color newbies and experts alike.


87% Naturally-Derived.*

Dark Natural Brown, a classy and timeless go to when you want grays to completely disappear into a deep rich, elegant shade of brunette.

Recommended for

  • Black to dark brown hair.
  • 100% gray coverage.
  • At home hair color newbies and experts alike.

89% Naturally-Derived.*


Medium Natural Brown, this gorgeous velvety chocolate shade of brunette will leave your hair incredibly shiny and feeling soft and silky. And grays? What grays?

Recommended for:

  • for dark brown to medium brown hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add a bit of 4VV to 4N for a customized dark chocolate shade.

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 4N

Natural Brown, this stunning & always in style hue is ideal when you crave a natural-looking shade of brunette.

Recommended for:

  • for dark brown to light brown hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add a little 5WB to 5N for a little kiss of warmth.

90% Naturally-Derived.*

Dark Natural Blonde, a simply gorgeous go-to shade that tiptoes in-between light brunette & dark blonde and offers impeccable gray coverage.

Recommended for:

  • for medium brown to dark blonde hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Ultimate natural-looking shade result on 100% white-gray hair.

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 6N

Medium Natural Blonde, a luxurious shade for the most sophisticated & alluring blondes.

Recommended for:

  • for dark blonde to medium blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 7 Medium Natural Blonde.

Tip: Going lightener than 2 levels could cause a warmer blonde result.

91% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 7N

Natural Blonde, this gorgeous shade is idyllic for creating chic & classic blondes.

Recommended for:

  • for medium blonde to blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 8 Natural Blonde.

Tip: Going lighter that 2 levels could cause a warmer blonde result. Add just a bit of 8NRG to 8N for a little dash of Rose-y gold hue.

91% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 8N

Natural Blonde, this gorgeous shade is idyllic for creating chic & classic blondes.

Recommended for:

  • for medium blonde to light blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 9 Light Natural Blonde.

Tip: Going lighter than 2 levels could cause a warmer blonde result.

91% Naturally-Derived.*

Lightest Natural Blonde, watch your hair illuminate the room with this delicate blonde-est of blonde shade.

Recommended for:

  • for blonde to light blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 10 Lightest Natural Blonde.

Tip: Going lightener than 2 levels could cause a warmer blonde result.

92% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 10N

Light Ash Brown, look no further for that trendy-mushroom brunette or if you just want to tone down the warmth in your hair.

Recommended for:

  • for dark brown and light brown hair.
  • for 100% gray hair.
  • for at home hair color newbies and experts alike.

Tip: When going lighter, stay within 2 levels for optimal cool results.

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 5A

Dark Ash Blonde, is unsurpassed when creating attractive cool tones without going full-blown blonde.

Recommended for:

  • for medium brown and light brown hair.
  • for 100% gray hair.
  • for at home hair color newbies and experts alike.

Tip: When going lighter stay within 2 levels for optimal cool results.

91% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 6A

Medium Ash Blonde, search no longer for that fashionable taupe-y hue with this lovely shade of blonde.

Recommended for:

  • for light brown to medium blonde hair.
  • for at home hair color newbies and experts alike.

Tip: When going lighter stay within 2 levels for optimal cool results.

91% Naturally-Derived.*

Light Golden Brown, an infusion of warmth & shine for a subtle, yet radiant golden brunette shade.

Recommended for:

  • for dark brown to light brown hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add 5G to 5RR for a customized Red-Gold shade.

89% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 5G

Dark Golden Blonde, a lovely luminescent hue that will enhance the deepest blondes to a rich golden shade.

Recommended for:

  • for medium brown to dark blonde hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add 6G to 6WB to kick up the Warmth

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 5G

Golden Blonde, velvety-golden tones give you a dazzling sun-kissed shade of blonde.

Recommended for:

  • for dark blonde to blond hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray the white hairs will cover to a level 8 Golden Blonde.

Tip: Add 8G to 8NRG to kick up the Golden tones.

91% Naturally-Derived.*

Light Warm Beige Brown, add a little more flavor to ordinary, everyday dullness with a slash of warm beige tones.

Recommended for:

  • for dark brown to light brown hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add 5WB to 5G to kick up the warmth.

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 5WB

Dark Warm Beige Brown, this shade takes dark blondes to the next level, delivering deep, plush, & glowing warm beige tones.

Recommended for:

  • for medium brown to dark blonde hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add 6WB to 6G to kick up the warmth. 90% Naturally – Derived.*

Medium Warm Beige Blonde: Wake up your blonde with this gorgeous warm beige.

Recommended for:

  • for medium blonde and blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray the white hairs will cover to a level 7 Medium Warm Beige Blonde.

91% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 7WB

Blue Black, this opaque & lush midnight blue shade is filled with intense inky black tones for a truest blue black.

Recommended for:

  • for black to light brown hair.
  • for up to 50% gray hair.
  • for at home hair color newbies and experts alike.

Note: for gray coverage 75%-100% add 1N to color formula.

If applied 75% to 100% gray without adding 1N will result in more intense blue tones.

90% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 1B

Dark Plum, this lovely deep violet shade of brunette will provide amazing shine with enriched violet tones.

Recommended for:

  • for black to dark brown hair.
  • for at home hair color newbies and experts alike.

Note: When applied to lighter levels and/or high % of gray, will result in more intense violet tones.

Tip: For use on gray hair, add 3N to your color formula.

90% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 3V

Medium Intense Violet, pump up the energy with this eye-catching violet shade.

Recommended for:

  • for dark brown to medium brown hair.
  • for at home hair color newbies and experts alike.

Note: When applied to lighter levels and/or high % of gray, will result in more intense violet tones. For use on gray hair add 4N to your color formula.

Tip: Add a bit of 4VV to 4NRV to kick up the violet tones.

91% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 4VV

Intense Violet, this bold & vivid shade is an infusion of abundant violet tones.

Recommended for:

  • for medium brown to dark blonde hair.
  • for at home hair color newbies and experts alike.

Note: When applied to lighter levels or a high % of gray, will result in more intense violet tones. For use on gray hair add 6N to your color formula.

Tip: Add to 5RR to 6VV to customize a Red –Violet shade.

91% Naturally - Derived.*

Model is portraying the results of shade 6VV

Medium Natural Red-Violet Brown, a ravishing burgundy-red brunette shade is sure to bring out your playful side.

Recommended for:

  • for dark brown to medium brown hair.
  • for up to 50% gray hair.
  • for at home hair color newbies and experts alike.

Note: For use on 75%-100% gray hair add 4N

Tip: Add 4VV to kick up the violet tones.

90% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 4NRV

Intense Red, this vibrant shade will hold you captivated with intense fiery red tones.

Recommended for:

  • for dark brown to medium brown hair.
  • for at home hair color newbies and experts alike.

Note: applied to lighter levels and/or high % of gray, will result in more intense violet tones.

Tip: Add 5N to 5RR to create a customized Natural Red shade to cover 100% gray hair for a beautiful natural-looking red shade result.

89% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 5RR

Natural Rose Gold Blonde, Warm up your look with our cozy natural rose gold blonde. This strawberry blonde will give you a gorgeous and flirty glow.

Recommended for:

  • for dark blonde to blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 8, Blonde.

Tip: Energize dull-ashy gray hair with a few 8NRG lowlights.

91% Naturally - Derived.*

Blue Ash Blonde, embrace the gray with the coolest take on the silver trend, be bold (and cool) with this smoky silver-ash!

Recommended for:

  • for dark blonde to blonde hair.
  • for at home hair color newbies and experts alike.

Note: Applied to lighter level or high % of gray, will result in more intense blue gray tones. For a balance, natural –looking gray hair coverage result, add 6N to your color formula.

Tip: 8BA is an awesome go-to for lightening light brunette/darkest blondes 2 levels while simultaneously cooling off unwanted warmth before adding highlights.

91% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 8BA on 100% white/gray hair.

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60mL I 2 FL.OZ

Purchase Options
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Automatic Renewal Terms: By clicking Add to Cart, you agree that unless you cancel, your subscription will automatically renew at the frequency and rate selected above and you authorize Better Natured to charge your credit/debit card that amount or the rate then in effect. Cancel anytime under Your Account to avoid future charges.

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GOODNESS MADE GORGEOUS™

Natural Black, fall in love with this deep bold shade, powerful enough to subdue even the most resistant grays.

Recommended for:

  • Deepening black to light brown hair.
  • 100% gray coverage.
  • At home hair color newbies and experts alike.


87% Naturally-Derived.*

Dark Natural Brown, a classy and timeless go to when you want grays to completely disappear into a deep rich, elegant shade of brunette.

Recommended for

  • Black to dark brown hair.
  • 100% gray coverage.
  • At home hair color newbies and experts alike.

89% Naturally-Derived.*


Medium Natural Brown, this gorgeous velvety chocolate shade of brunette will leave your hair incredibly shiny and feeling soft and silky. And grays? What grays?

Recommended for:

  • for dark brown to medium brown hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add a bit of 4VV to 4N for a customized dark chocolate shade.

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 4N

Natural Brown, this stunning & always in style hue is ideal when you crave a natural-looking shade of brunette.

Recommended for:

  • for dark brown to light brown hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add a little 5WB to 5N for a little kiss of warmth.

90% Naturally-Derived.*

Dark Natural Blonde, a simply gorgeous go-to shade that tiptoes in-between light brunette & dark blonde and offers impeccable gray coverage.

Recommended for:

  • for medium brown to dark blonde hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Ultimate natural-looking shade result on 100% white-gray hair.

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 6N

Medium Natural Blonde, a luxurious shade for the most sophisticated & alluring blondes.

Recommended for:

  • for dark blonde to medium blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 7 Medium Natural Blonde.

Tip: Going lightener than 2 levels could cause a warmer blonde result.

91% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 7N

Natural Blonde, this gorgeous shade is idyllic for creating chic & classic blondes.

Recommended for:

  • for medium blonde to blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 8 Natural Blonde.

Tip: Going lighter that 2 levels could cause a warmer blonde result. Add just a bit of 8NRG to 8N for a little dash of Rose-y gold hue.

91% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 8N

Natural Blonde, this gorgeous shade is idyllic for creating chic & classic blondes.

Recommended for:

  • for medium blonde to light blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 9 Light Natural Blonde.

Tip: Going lighter than 2 levels could cause a warmer blonde result.

91% Naturally-Derived.*

Lightest Natural Blonde, watch your hair illuminate the room with this delicate blonde-est of blonde shade.

Recommended for:

  • for blonde to light blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 10 Lightest Natural Blonde.

Tip: Going lightener than 2 levels could cause a warmer blonde result.

92% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 10N

Light Ash Brown, look no further for that trendy-mushroom brunette or if you just want to tone down the warmth in your hair.

Recommended for:

  • for dark brown and light brown hair.
  • for 100% gray hair.
  • for at home hair color newbies and experts alike.

Tip: When going lighter, stay within 2 levels for optimal cool results.

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 5A

Dark Ash Blonde, is unsurpassed when creating attractive cool tones without going full-blown blonde.

Recommended for:

  • for medium brown and light brown hair.
  • for 100% gray hair.
  • for at home hair color newbies and experts alike.

Tip: When going lighter stay within 2 levels for optimal cool results.

91% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 6A

Medium Ash Blonde, search no longer for that fashionable taupe-y hue with this lovely shade of blonde.

Recommended for:

  • for light brown to medium blonde hair.
  • for at home hair color newbies and experts alike.

Tip: When going lighter stay within 2 levels for optimal cool results.

91% Naturally-Derived.*

Light Golden Brown, an infusion of warmth & shine for a subtle, yet radiant golden brunette shade.

Recommended for:

  • for dark brown to light brown hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add 5G to 5RR for a customized Red-Gold shade.

89% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 5G

Dark Golden Blonde, a lovely luminescent hue that will enhance the deepest blondes to a rich golden shade.

Recommended for:

  • for medium brown to dark blonde hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add 6G to 6WB to kick up the Warmth

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 5G

Golden Blonde, velvety-golden tones give you a dazzling sun-kissed shade of blonde.

Recommended for:

  • for dark blonde to blond hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray the white hairs will cover to a level 8 Golden Blonde.

Tip: Add 8G to 8NRG to kick up the Golden tones.

91% Naturally-Derived.*

Light Warm Beige Brown, add a little more flavor to ordinary, everyday dullness with a slash of warm beige tones.

Recommended for:

  • for dark brown to light brown hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add 5WB to 5G to kick up the warmth.

90% Naturally-Derived.*

Model's hair color has been digitally retouched to represent shade 5WB

Dark Warm Beige Brown, this shade takes dark blondes to the next level, delivering deep, plush, & glowing warm beige tones.

Recommended for:

  • for medium brown to dark blonde hair.
  • for 100% gray coverage.
  • for at home hair color newbies and experts alike.

Tip: Add 6WB to 6G to kick up the warmth. 90% Naturally – Derived.*

Medium Warm Beige Blonde: Wake up your blonde with this gorgeous warm beige.

Recommended for:

  • for medium blonde and blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray the white hairs will cover to a level 7 Medium Warm Beige Blonde.

91% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 7WB

Blue Black, this opaque & lush midnight blue shade is filled with intense inky black tones for a truest blue black.

Recommended for:

  • for black to light brown hair.
  • for up to 50% gray hair.
  • for at home hair color newbies and experts alike.

Note: for gray coverage 75%-100% add 1N to color formula.

If applied 75% to 100% gray without adding 1N will result in more intense blue tones.

90% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 1B

Dark Plum, this lovely deep violet shade of brunette will provide amazing shine with enriched violet tones.

Recommended for:

  • for black to dark brown hair.
  • for at home hair color newbies and experts alike.

Note: When applied to lighter levels and/or high % of gray, will result in more intense violet tones.

Tip: For use on gray hair, add 3N to your color formula.

90% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 3V

Medium Intense Violet, pump up the energy with this eye-catching violet shade.

Recommended for:

  • for dark brown to medium brown hair.
  • for at home hair color newbies and experts alike.

Note: When applied to lighter levels and/or high % of gray, will result in more intense violet tones. For use on gray hair add 4N to your color formula.

Tip: Add a bit of 4VV to 4NRV to kick up the violet tones.

91% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 4VV

Intense Violet, this bold & vivid shade is an infusion of abundant violet tones.

Recommended for:

  • for medium brown to dark blonde hair.
  • for at home hair color newbies and experts alike.

Note: When applied to lighter levels or a high % of gray, will result in more intense violet tones. For use on gray hair add 6N to your color formula.

Tip: Add to 5RR to 6VV to customize a Red –Violet shade.

91% Naturally - Derived.*

Model is portraying the results of shade 6VV

Medium Natural Red-Violet Brown, a ravishing burgundy-red brunette shade is sure to bring out your playful side.

Recommended for:

  • for dark brown to medium brown hair.
  • for up to 50% gray hair.
  • for at home hair color newbies and experts alike.

Note: For use on 75%-100% gray hair add 4N

Tip: Add 4VV to kick up the violet tones.

90% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 4NRV

Intense Red, this vibrant shade will hold you captivated with intense fiery red tones.

Recommended for:

  • for dark brown to medium brown hair.
  • for at home hair color newbies and experts alike.

Note: applied to lighter levels and/or high % of gray, will result in more intense violet tones.

Tip: Add 5N to 5RR to create a customized Natural Red shade to cover 100% gray hair for a beautiful natural-looking red shade result.

89% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 5RR

Natural Rose Gold Blonde, Warm up your look with our cozy natural rose gold blonde. This strawberry blonde will give you a gorgeous and flirty glow.

Recommended for:

  • for dark blonde to blonde hair.
  • for at home hair color newbies and experts alike.

Note: When covering gray, the white hairs will cover to a level 8, Blonde.

Tip: Energize dull-ashy gray hair with a few 8NRG lowlights.

91% Naturally - Derived.*

Blue Ash Blonde, embrace the gray with the coolest take on the silver trend, be bold (and cool) with this smoky silver-ash!

Recommended for:

  • for dark blonde to blonde hair.
  • for at home hair color newbies and experts alike.

Note: Applied to lighter level or high % of gray, will result in more intense blue gray tones. For a balance, natural –looking gray hair coverage result, add 6N to your color formula.

Tip: 8BA is an awesome go-to for lightening light brunette/darkest blondes 2 levels while simultaneously cooling off unwanted warmth before adding highlights.

91% Naturally - Derived.*

Model's hair color has been digitally retouched to represent shade 8BA on 100% white/gray hair.

It’s Easy To Apply Better Natured® Hair Color at Home

Our all-in-one hair color kit provides everything you need for salon-quality, professional-level hair color at home. New to coloring your hair? No problem! Check out our how-to videos and guides with step-by-step instructions on how to color your hair. Say goodbye to grays and cover your roots in under an hour. Add vibrant dimension to your hair color, without the salon price tag.

How to Color Your Hair at Home

How to Cover Grays

Better Natured® Liqui-Creme Hair Color is GOODNESS MADE GORGEOUS™

Our first highly naturally-derived* professionally-developed permanent hair color formula with Coconut Oil and a signature triple plant-milk blend of Tahitian Palm Milk, Coconut Milk and Orchid Milk.

COLOR BENEFITS

  • Better Natured® Liqui-Creme Hair Color delivers salon-quality, radiant color. 100% of women who tried it agree!**
  • It provides rich, dimensional, vibrant color that lasts for up to 8 weeks.
  • And, the gray coverage? Impeccable! In fact, 94% of women who tried it agree.**
  • Our precisely calibrated technology allows YOU the freedom to mix shades for a customized result. That means that if you mix 1 ounce 6G with 1 ounce of 8G your result will be an exact 7G. Just be sure to follow our mixing instructions and always mix in equal parts color + developer.

    ** In salon panel test.

APPLICATION BENEFITS

  • Our exotic passion flower fragrance gives your coloring session a tropical vibe.
  • The just-right liquid-crème viscosity gives you the versatility to mix with either a bottle or bowl and brush.
  • Better Natured® Liqui-Creme Hair Color is gentle on the hair and scalp. 

CONDITIONING BENEFITS

  • Better Natured® Liqui-Creme Hair Color leaves hair so soft and silky smooth, you might feel like you’ve already conditioned! 
  • In fact, 90% of women who tried it agree that their hair feels DRAMATICALLY conditioned after coloring.** 
  • After coloring, color looks healthy, shiny and vibrant.  Remember to use Better Natured® Color Care Shampoo & Conditioner every time you wash your hair, to KEEP your color vibrant and your hair silky soft.  
  • *Better Natured® Liqui-Creme Hair Color shades range between 87% - 92% naturally-derived depending on the shade. We use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. 

HOW TO USE Better Natured® PERMANENT HAIRCOLOR INSTRUCTIONS

of
  • Skin Test
  • Pre-Color Checklist
  • Mix It Up
  • Root Touch Up
  • All Over Color

Before you color

skin test product

It’s super-important to perform a skin allergy test 48 hours before each use of this Hair Color (or any Hair Color for that matter). To find out how, refer to the enclosed safety warnings insert inside of your Hair Color carton. Be sure to read through all safety instructions before coloring, to make sure everything goes off without a hitch.

PRE-COLOR CHECKLIST

  • 1

    Start with hair that’s dry, brushed, unwashed, and free of styling products.

  • 2

    Wear a shirt that buttons or zips up the front. You’ll thank us later.

  • 3

    Protect clothing and surfaces with an old towel. (Our colors are pretty, but they look best on hair.)

  • 4

    Depending on how long your hair is, you may want to divide it into 4 sections and secure it with plastic clips. (Or our cute Better Natured bobby pins!)

  • 5

    Apply barrier cream to your scalp along the hairline to help protect skin from color stains, avoiding the hair itself.

  • 6

    Put on your gloves—it’s go time!

MIX IT UP

Whether you chose to paint it on or bottle it up, achieving the ideal shade is all in how you mix it. Because of the expertly engineered “not-too-thick, not-too-drippy” viscosity of our formula, either one works just as well, and is just as easy—you do you.

Whichever mixing method you chose, stick to this color-to-developer ratio:

1:1 (2 fl oz/60 ml color and 2 fl oz/60 ml developer)

bottle

Team Bottle:

  1. Pour developer into applicator bottle
  2. Add Hair Color
  3. Shake well
bottle

Team Bowl & Brush:

  1. Pour developer into bowl
  2. Add Hair Color
  3. Mix well with brush

Root touch up

Follow these directions if you color every 4-8 weeks with the same (or similar) shade.

Total Time: 35-45 minutes

bottle

STEP 1

Color your new growth (roots) using either the bottle or brush to apply mixture onto vertical partings. Starting in the front, work your way down in rows about ¼” apart, then repeat in the back. (Unclip and re-clip each section as you go if necessary.) You should use about half the color mixture, avoiding previously colored hair.

bottle

STEP 2

Leave color on for 30 minutes. If covering stubborn grays or using a vibrant shade, leave on for an additional 10 minutes. Keep the good vibes going by doing something fun while you wait. (We suggest catching up on your favorite show. With snacks.)

bottle

STEP 3

If necessary, apply the remaining color mixture to hair lengths and ends, starting where the roots stop. Massage color down entire length of hair to the ends, section by section, using a wide-tooth comb, color brush or gloved fingers to distribute evenly. Leave on for another 5 minutes.

bottle

STEP 4

Rinse well with warm water until it runs clear, then wash with Better Natured® Color Care Shampoo and then condition with either Better Natured® Color Care Conditioner or Conditioning Balm.  (FYI, our color leaves hair so silky-soft, you might feel like you’ve already conditioned!) Finally, use the cleansing wipe to remove any remaining color from skin.

bottle

STEP 5

Dry off and admire your new shade for as long as necessary. (We’ll wait.)

ALL OVER COLOR

Follow these directions if you haven’t colored in more than three months, are switching to a darker or red shade, or if you’re an at home hair color virgin. (You never forget your first time.)

Total Time: 35-45 minutes

bottle

STEP 1

Color your new growth (roots) using either the bottle or brush to apply mixture onto vertical partings. Starting in the front, work your way down in rows about ¼” apart, then repeat in the back. (Unclip and re-clip each section as you go if necessary.) You should use about half the color mixture. Set timer for 35 min.

bottle

STEP 2

Apply the remaining color mixture to hair lengths and ends, starting where the roots stop. Massage color down entire length of hair to the ends, section by section, using a wide-tooth comb, color brush or gloved fingers to distribute evenly.

bottle

STEP 3

If covering stubborn grays or using a vibrant shade, leave on for an additional 10 minutes. Keep the good vibes going by doing something fun while you wait. (We suggest catching up on your favorite show. With snacks.)

bottle

STEP 4

Rinse well with warm water until it runs clear, then wash with Better Natured Color Care Shampoo and then condition with either Better Natured Color Care Conditioner or Conditioning Balm. (FYI, our color leaves hair so silky-soft, you might feel like you’ve already conditioned!) Finally, use the cleansing wipe to remove any remaining color from skin.

bottle

STEP 5

Dry off and admire your new shade for as long as necessary. (We’ll wait.)

CHECK THESE OUT YOU'LL BE OBSESSED

Color Care Shampoo

Color Care Shampoo $20.00

Color Correcting Cream – Purple

Color Correcting Cream – Purple $22.00

Color Care Deep Conditioning Balm

Color Care Deep Conditioning Balm $22.00

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

1N Black

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, P-PHENYLENEDIAMINE, RESORCINOL, GLYCERYL STEARATE, SODIUM COCO-SULFATE, SORBITOL, AMMONIUM HYDROXIDE, ERYTHORBIC ACID, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, N,N-BIS(2-HYDROXYETHYL)- P-PHENYLENEDIAMINE SULFATE, 1-NAPHTHOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ACRYLATES/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, M-AMINOPHENOL, PHOSPHORIC ACID, POLYQUATERNIUM-53, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, PHENOXYETHANOL, LINALOOL, CITRONELLOL, FRAGRANCE/PARFUM.

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

3N Dark Natural Brown

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, SODIUM COCO-SULFATE, SORBITOL, P-PHENYLENEDIAMINE, AMMONIUM HYDROXIDE, RESORCINOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, ARGININE, 1-NAPHTHOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ERYTHORBIC ACID, GLYCERYL STEARATE, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, PHOSPHORIC ACID, POLYQUATERNIUM-53, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, PHENOXYETHANOL, CITRONELLOL, LINALOOL, FRAGRANCE/PARFUM.

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

4N Medium Natural Brown

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, SODIUM COCO-SULFATE, AMMONIUM HYDROXIDE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, ARGININE, 1-NAPHTHOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ACRYLATES/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, ERYTHORBIC ACID, GLYCERYL STEARATE, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)-PPHENYLENEDIAMINE SULFATE, P-PHENYLENEDIAMINE, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, PHENOXYETHANOL, CITRONELLOL, LINALOOL, FRAGRANCE/PARFUM.

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

5N Natural Brown

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, PHALAENOPSIS AMABILIS EXTRACT, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, 1-NAPHTHOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-METHYLRESORCINOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, GLYCERYL STEARATE, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)- P-PHENYLENEDIAMINE SULFATE, P-AMINOPHENOL, P-PHENYLENEDIAMINE, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, PHENOXYETHANOL, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, LINALOOL, CITRONELLOL, FRAGRANCE/PARFUM

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

6N Dark Natural Blonde

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, 1-NAPHTHOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-METHYLRESORCINOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, GLYCERYL STEARATE, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)- P-PHENYLENEDIAMINE SULFATE, P-AMINOPHENOL, P-PHENYLENEDIAMINE, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, PHENOXYETHANOL, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, CITRONELLOL, LINALOOL, FRAGRANCE/PARFUM

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

7N Medium Natural Blonde

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, 1-NAPHTHOL, 2-METHYLRESORCINOL, ACRYLATES/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, GLYCERYL STEARATE, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)- P-PHENYLENEDIAMINE SULFATE, P-AMINOPHENOL, P-PHENYLENEDIAMINE, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, PHENOXYETHANOL, CITRONELLOL, LINALOOL, FRAGRANCE/PARFUM

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

8N Natural Blonde

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, ARGININE, 2-AMINO-3-HYDROXYPYRIDINE, ACRYLATES/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, ERYTHORBIC ACID, P-PHENYLENEDIAMINE, GLYCERYL STEARATE, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)- P-PHENYLENEDIAMINE SULFATE, P-AMINOPHENOL, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, LINALOOL, CITRONELLOL, PHENOXYETHANOL, FRAGRANCE/PARFUM

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

9N Light Natural Blonde

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) OIL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, ELAEIS GUINEENSIS (PALM) EXTRACT, ARGININE, GLYCERYL STEARATE, POLYQUATERNIUM-53, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, SODIUM SULFITE, SODIUM GLUCONATE, ERYTHORBIC ACID, SODIUM METASILICATE, PHOSPHORIC ACID, PHENOXYETHANOL, CITRONELLOL, LINALOOL, RESORCINOL, P-PHENYLENEDIAMINE, N,N-BIS(2-HYDROXYETHYL)- P-PHENYLENEDIAMINE SULFATE, P-AMINOPHENOL, 2-AMINO-3-HYDROXYPYRIDINE, M-AMINOPHENOL, FRAGRANCE/ PARFUM.

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

10N Lightest Natural Blonde

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, 2-AMINO-3-HYDROXYPYRIDINE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, GLYCERYL STEARATE, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)- P-PHENYLENEDIAMINE SULFATE, P-PHENYLENEDIAMINE, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, P-AMINOPHENOL, SODIUM GLUCONATE, SODIUM METASILICATE, PHENOXYETHANOL, SODIUM SULFITE, CITRONELLOL, LINALOOL, FRAGRANCE/PARFUM.

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

5A Light Ash Brown

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO- SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, 2,4-DIAMINOPHENOXYETHANOL HCL, PHALAENOPSIS AMABILIS EXTRACT, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, GLYCERYL STEARATE, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, P-PHENYLENEDIAMINE, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, PHENOXYETHANOL, CITRONELLOL, LINALOOL, FRAGRANCE/PARFUM.

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

6A Dark Ash Blonde

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, 2,4-DIAMINOPHENOXYETHANOL HCL, ACRYLATES/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, GLYCERYL STEARATE, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, P-PHENYLENEDIAMINE, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, SODIUM GLUCONATE, SODIUM METASILICATE, PHENOXYETHANOL, SODIUM SULFITE, CITRONELLOL, LINALOOL, FRAGRANCE/PARFUM

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

7A Medium Ash Blonde

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, ARGININE, 2,4-DIAMINOPHENOXYETHANOL HCL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ERYTHORBIC ACID, GLYCERYL STEARATE, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, P-PHENYLENEDIAMINE, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, PHENOXYETHANOL, LINALOOL, CITRONELLOL, FRAGRANCE/PARFUM

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

5G Light Golden Brown

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, 1-NAPHTHOL, 2-METHYLRESORCINOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, P-AMINOPHENOL, P-PHENYLENEDIAMINE, GLYCERYL STEARATE, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, PHENOXYETHANOL, LINALOOL, CITRONELLOL, FRAGRANCE/PARFUM

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

6G Dark Golden Blonde

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) OIL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, 1-NAPHTHOL, 2-METHYLRESORCINOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, GLYCERYL STEARATE, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, P-AMINOPHENOL, P-PHENYLENEDIAMINE, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, SODIUM SULFITE, SODIUM METASILICATE, SODIUM GLUCONATE, PHENOXYETHANOL, CITRONELLOL, LINALOOL, FRAGRANCE/PARFUM

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

8G Golden Blonde

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, 1-NAPHTHOL, 2-METHYLRESORCINOL, ACRYLATES/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, GLYCERYL STEARATE, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)- P-PHENYLENEDIAMINE SULFATE, P-AMINOPHENOL, P-PHENYLENEDIAMINE, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, LINALOOL, CITRONELLOL, PHENOXYETHANOL, FRAGRANCE/PARFUM

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

5WB Light Warm Beige Brown

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, ARGININE, 2-METHYLRESORCINOL, 4-AMINO-2-HYDROXYTOLUENE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ERYTHORBIC ACID, GLYCERYL STEARATE, M-AMINOPHENOL, P-AMINOPHENOL, P-PHENYLENEDIAMINE, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, PHENOXYETHANOL, CITRONELLOL, LINALOOL, FRAGRANCE/PARFUM

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

6WB Dark Warm Beige Blonde

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, P-PHENYLENEDIAMINE, ARGININE, 2-METHYLRESORCINOL, 4-AMINO-2-HYDROXYTOLUENE, ACRYLATES/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, ERYTHORBIC ACID, GLYCERYL STEARATE, M-AMINOPHENOL, P-AMINOPHENOL, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, PHENOXYETHANOL, LINALOOL, CITRONELLOL, FRAGRANCE/PARFUM

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WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

7WB Medium Warm Beige Blonde

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, ELAEIS GUINEENSIS (PALM) EXTRACT, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, 1-NAPHTHOL, 2-METHYLRESORCINOL, 4-AMINO-2-HYDROXYTOLUENE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, GLYCERYL STEARATE, M-AMINOPHENOL, SODIUM METASILICATE, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, P-AMINOPHENOL, P-PHENYLENEDIAMINE, PHALAENOPSIS AMABILIS EXTRACT, PHENOXYETHANOL, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, SODIUM GLUCONATE, SODIUM SULFITE, LINALOOL, CITRONELLOL, FRAGRANCE/PARFUM

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

1B Blue Black

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, SODIUM COCO-SULFATE, SORBITOL, AMMONIUM HYDROXIDE, GLYCERYL STEARATE, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, 2,4-DIAMINOPHENOXYETHANOL HCL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)P-PHENYLENEDIAMINE SULFATE, P-PHENYLENEDIAMINE, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, PHENOXYETHANOL, CITRONELLOL, LINALOOL, FRAGRANCE/PARFUM.

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WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

3V Dark Plum

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, SODIUM COCO-SULFATE, SORBITOL, AMMONIUM HYDROXIDE, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, P-PHENYLENEDIAMINE, 1-NAPHTHOL, 4-AMINO-2-HYDROXYTOLUENE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, GLYCERYL STEARATE, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, PHOSPHORIC ACID, POLYQUATERNIUM-53, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, PHENOXYETHANOL, CITRONELLOL, LINALOOL, FRAGRANCE/PARFUM.

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

4VV Medium Intense Violet

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, SODIUM COCO-SULFATE, AMMONIUM HYDROXIDE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE, 2,6-DIHYDROXYETHYLAMINOTOLUENE, 4-AMINO-2-HYDROXYTOLUENE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, GLYCERYL STEARATE, P-PHENYLENEDIAMINE, PHALAENOPSIS AMABILIS EXTRACT, PHOSPHORIC ACID, POLYQUATERNIUM-53, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, TETRAAMINOPYRIMIDINE SULFATE, CITRONELLOL, LINALOOL, PHENOXYETHANOL, FRAGRANCE/PARFUM.

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

6VV Intense Violet

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE, 2,6-DIHYDROXYETHYLAMINOTOLUENE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, GLYCERYL STEARATE, P-PHENYLENEDIAMINE, PHOSPHORIC ACID, POLYQUATERNIUM-53, SODIUM SULFITE, SODIUM GLUCONATE, SODIUM METASILICATE, PHENOXYETHANOL, CITRONELLOL, LINALOOL, FRAGRANCE/PARFUM

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

4NRV Medium Natural Red Violet Brown

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, SODIUM COCO-SULFATE, AMMONIUM HYDROXIDE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE, 1-NAPHTHOL, 4-AMINO-2-HYDROXYTOLUENE, 5-AMINO-6-CHLORO-O-CRESOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, GLYCERYL STEARATE, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)-PPHENYLENEDIAMINE SULFATE, P-AMINOPHENOL, P-PHENYLENEDIAMINE, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, SODIUM GLUCONATE, SODIUM SULFITE, SODIUM METASILICATE, PHENOXYETHANOL, LINALOOL, CITRONELLOL, FRAGRANCE/PARFUM.

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

5RR Intense Red

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, 1-NAPHTHOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, GLYCERYL STEARATE, M-AMINOPHENOL, PHOSPHORIC ACID, POLYQUATERNIUM-53, SODIUM GLUCONATE, SODIUM METASILICATE, CITRONELLOL, SODIUM SULFITE, LINALOOL, PHENOXYETHANOL, FRAGRANCE/PARFUM

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

8NRG Natural Rose Gold Blonde

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, ELAEIS GUINEENSIS (PALM) EXTRACT, COCOS NUCIFERA (COCONUT) OIL, PHALAENOPSIS AMABILIS EXTRACT, 2-AMINO-3-HYDROXYPYRIDINE, 4-AMINO-2-HYDROXYTOLUENE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ARGININE, ERYTHORBIC ACID, GLYCERYL STEARATE, M-AMINOPHENOL, P-AMINOPHENOL, P-PHENYLENEDIAMINE, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, PHENOXYETHANOL, CITRONELLOL, LINALOOL, FRAGRANCE/PARFUM

More About Our Ingredients

WHAT’S IN THE TUBE THE INSIDE STORY

The secret ingredient in Better Natured™ is that there are no secret ingredients. We believe in total transparency because you’re smart enough to handle the truth.

8BA Blue Ash Blonde

Green tube with 87% naturally derived and 13% purely science

WATER/AQUA/EAU, CETEARYL ALCOHOL, STEARYL ALCOHOL, POLYSORBATE 20, OLEYL ALCOHOL, AMMONIUM HYDROXIDE, SODIUM COCO-SULFATE, SORBITOL, PROPANEDIOL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, ELAEIS GUINEENSIS (PALM) EXTRACT, PHALAENOPSIS AMABILIS EXTRACT, ARGININE, 1-NAPHTHOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ACRYLATES/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, ERYTHORBIC ACID, GLYCERYL STEARATE, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)- P-PHENYLENEDIAMINE SULFATE, P-PHENYLENEDIAMINE, PHOSPHORIC ACID, POLYQUATERNIUM-53, RESORCINOL, SODIUM GLUCONATE, SODIUM METASILICATE, SODIUM SULFITE, CITRONELLOL, LINALOOL, PHENOXYETHANOL, FRAGRANCE/PARFUM

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WHAT YOU WILL RECEIVE WITH EVERY HAIR COLOR ORDER

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  • Your Best Match Hair Color Shade
  • Cream Activator
  • Shampoo & Conditioner Packettes
  • Instruction Sheet
  • 1 Pair of Gloves
  • Barrier Cream
  • Cleansing Wipe

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