HAIR COLOR Why You Should Use Purple Shampoo & Conditioner

by Better Natured

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Trying to keep your brassy blonde hair as cool as can be? Here’s the easiest way to get rid of brassy blonde or yellowing gray hair with a simple color correcting treatment.

Picture this: You step outside and your perfectly styled, gorgeous hair is blowing in the wind. It’s a sunny day, and the light that’s reflecting off your highlights is almost as bright as the sun. But it’s been a minute since you did your color and, yes, that dreaded, a-touch-too-golden, brassy blonde tone is starting to peek through. Because, while blondes might have more fun, when it comes to maintaining the perfect hue, it’s not as effortless as it seems.

The good news? With blonde and gray hair, the trick for keeping it cool is simple. Just add a purple shampoo or conditioner into your weekly hair care routine.

Why purple conditioner gets rid of brassy hair

The reality is that when you finally achieve your dream, cool-toned hair, it can be a territory that comes with a bit of maintenance. Between washing and styling, your everyday routine quite literally fights your hair’s cool factor, turning it brassy.

And while blonde hair is the most common to suffer from brassiness, gray tones often can as well. Because gray hair is typically a cool, silver shade, when brassiness appears, it can turn it a yellow or an almost yellow-greenish color.

How does hair turn brassy in the first place?

So, what does it mean if your hair turns “brassy”? It’s that yellowish, kind-of warm tint that you’ll sometimes see creep up in your hair, usually a few weeks or months after you’ve had your color done.

Everyone’s hair has some degree of warm tones to it. When you bleach your hair, some of those tones are left behind and become more visible with a lighter shade. Colorists use toners to neutralize some of those tones, but as the toner wears off, they tend to shine back through.

That unwanted warmth is also caused by harsh water from your shower, the sun, or even swimming in chlorine or using certain color-shifting products. Long story short: as much as you try to avoid it, you’re likely to experience brassy hair at some point in your color journey.

But as color theory (and plain old science) would have it, the best way to neutralize yellow is simply by adding purple. Because they’re opposites on the color wheel, they cancel each other out. So, how do you fix hair that’s turned too yellow? Douse it in a purple shampoo, conditioner or color correcting treatment.

What products get rid of brassiness or yellowing hair?

At Better Natured, we want you to be happy with your color, always. That’s why we’ve created the Better Natured Color Correcting Cream in Purple to cancel out the brass. This easy-to-use conditioning treatment is kept in the shower and applied liberally once a week in place of your usual conditioner. Massage it in, leave it on for 1-3 minutes, and rinse.

And, of course, when it comes to how cool you want to go, the limit does not exist. Want to be super cool? Go for it. This treatment can be used as often as needed, meaning you can skew as icy as you want.

So, when brass creeps up, turn to our advice and you’ll be golden. Well, not too golden.

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