HAIR CARE What Does Purple Shampoo Do?

by Better Natured

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You’re feeling satisfied with your freshly colored blonde tresses, and then suddenly, you notice some brassy tones. Where did those come from? Everyday factors like the sun, salt water, hard water, chlorine, or the wrong haircare products can work against your color. Adding purple shampoo to your routine can help prevent the unwelcome brassiness that can come with dyeing your hair blonde. 

Let’s examine how purple shampoo can work to your advantage and when to incorporate it into your existing haircare routine. 

So, What Does Purple Shampoo Do?

Purple shampoo — also referred to as toning shampoo —  helps maintain your vibrant blonde tresses by color-correcting your hair, meaning it neutralizes unwanted yellow or brassy tones. Adding it to your routine can help you extend the life of your at-home hair color. Correcting your hair’s shade can restore it to its previous vibrancy, with cooler tones included. 

How Does Purple Shampoo Work?

Purple shampoos are formulated with a purple pigment that counterbalances yellow and brassy tones. Why this royal hue? On the color wheel, it’s the opposite of yellow, so the two cancel one another out. 

How Often to Use Purple Shampoo

It’s important to point out that purple shampoo does not replace your regular cleansing and conditioning routine. It should only be incorporated once or twice a week. When overused, your hair can appear darker than you want because you eliminate too much yellow. You also risk your strands picking up a slight purple hue — especially if you have incredibly light or damaged hair.  It’s genuinely formulated to be a refresher rather than a part of your daily routine. 

Better Natured Color Care Shampoo and Conditioner Set

When you’re not treating your hair for brassiness, care for your color-treated tresses with Better Natured® Color Protecting Shampoo, Conditioner, and award-winning Deep Conditioning Balm, which work in tandem to enhance brilliance, depth, and tone in color-treated hair for up to nine weeks.*

Shop All Hair Products for Color Treated Hair

*When used as a system with Better Natured® Color Care Shampoo two to three times weekly.

Can Brunettes Use Purple Shampoo? 

While blonde hair can become yellow and brassy, brunettes tend to battle orange tones. That said, those with darker hair tones are better off with a blue shampoo — especially if the hair is on the darker side. 

Purple Color Corrector

Color Correcting with Better Natured® 

Say goodbye to brassiness and rectify your blonde hair with Better Natured®'s Purple Color Corrector Cream! If your color-treated tresses are skewing too warm, our purple color corrector neutralizes brassy tones and delivers cooler results in minutes. Simply use it once a week in place of your regular conditioner. Continue using it as needed to bring back your blonde to its full glory. It’s a part of our collection of products for color treated hair.  Don’t let yellow tones get the best of your blonde. Grab a tube of our color-correcting cream and banish brass for good! 

Try Better Natured®'s Purple Color Corrector Cream Today!


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