HAIR CARE HAIR COLOR Get the Look: Ash Brown Hair Color

by Better Natured

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Expensive brunette proved popular in early 2023, but that’s not the only hue we’ll see everywhere this year — from the runway to the subway. Silvery strands found in mushroom brown hair have also made a statement this year, and they’re not going anywhere anytime too soon. However, if you’re not ready to commit to this sought-after trend, ash brown hair color is the ideal way to get on board. Thanks to our at-home hair color kits, there’s no reason to head to the salon to pull off this look. Here’s everything you need to know about achieving and maintaining this head-turning hue at home.

What Is Ash Brown Hair Color?

Unlike a dark chocolate brown, ash brown skews more on the lighter and gray side, bringing out your hair's cooler tones. It’s ideally suited for those with cool or neutral skin tones, though it’s a universally flattering shade that combines the best of both worlds — warm brown and silvery gray. 

How to Get the Look

Whether you want to start with a more subtle ash brown or go bold right from the get-go, here are three different techniques to achieve this eye-catching hue. 

1. Ash Brown All-Over Color

If you want to embrace the ash-brown shade, an all-over color application is the most striking technique. Our all-in-one hair color kits provide everything you need for salon-quality, professional-level hair color at home! Don’t forget your hair color accessories for either the bottle or bowl and brush application method.

Better Natured® Light Ash Brown (5A)

If you wish to enrich your existing ash brown tresses or take your current hair color up or down one shade, Better Natured® Light Ash Brown (5A) will give you that trendy ash brunette look by toning down the warmth in your hair. It’s ideal for those with dark brown or light brown hair and provides 100 percent gray coverage. 

Try Better Natured® Light Ash Brown (5A) Hair Color Today!

2. Ash Brown with a Shadow Root

If you’re looking for a technique that is more low-maintenance, you can’t go wrong with the shadow root method. It’s a professional technique that’s used to extend the life of your color by creating a more natural fade from your roots to the rest of your hair without leaving behind any harsh demarcation lines. 

By applying our (5A) at-home hair color to your crown, you can create depth and dimension that’s easy to manage. Check out our step-by-step guide on how to do a shadow root at home for more information. 

3. Ash Brown Highlights

Keep in mind you can only lift your hair one to two shades with Better Natured® at-home hair color. You can accent your tresses with a few face-framing highlights depending on your natural hair color level. They’re a great way to add more dimension to your current hair color while highlighting and brightening your face. 

Regarding the application process, you will work with two hair colors: your base shade and Light Ash Brown on virgin, untreated hair. Check out our step-by-step guide on how to pull off face-framing highlights at home

How to Maintain Ash Brown 

Maintain your gorgeous ash brown hue with our line of color treated hair products. Read on to discover which products to use.

  • Use a Color Safe Shampoo and Conditioner: Wash and condition your tresses with Better Natured®’s Color Protecting Shampoo and Conditioner. Our luxe-lathering shampoo leaves color-treated hair smooth and silky from root to tip, while the conditioner helps keep your color looking vibrant for up to nine weeks.* Your tresses will be hydrated, lustrous, and less prone to breakage.**

*When used as a system with Better Natured® Color Care Shampoo.

**Against combing breakage on damaged hair when using Better Natured® Color Care Shampoo and Conditioner vs. a non-conditioning shampoo.

portrait brunette straight hair

  • Restore Your Strands Weekly: Swap out your regular conditioner once or twice weekly for our award-winning Color Care Deep Conditioning Balm. It’s a deep conditioning treatment that helps enhance vibrancy, depth, and tone in color-treated tresses for up to nine weeks.* Along with natural reparative emollients, this restorative formula contains lipids that mimic those naturally found in your hair.

*When used as a system with Better Natured® Color Care Shampoo two to three times weekly.

Get the Ash Brown Look with Better Natured®

Whether you want to go subtle or bold, it’s easy to achieve ash brown hair with Better Natured® At-Home Hair Color. Maintain your look with our collection of color treated hair products

Shop our Line of Color Treated Hair Products Here

Images Sources:


Yuganov Konstantin/

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    Better Natured® Hair Color

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    Color Care Shampoo

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    Color Care Conditioner

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    Color Care Deep Conditioning Balm